The industry has been preparing for the pivotal moment of cookie deprecation for the last 3 years. Over that time publishers, AdTech and advertisers have developed modern solutions with privacy first design to usher into a new era of activating audiences on the open internet. Join industry leaders as they offer a glimpse into the future, delving into what an addressability stack could look like, what are the different solutions available and how to select the right match for your business. We will discuss new methods like ID based solutions, ID less environments, Data Clean rooms, Seller Defined Audience, browser-built technology, and the role these will play into the future of digital advertising..
