Workshop - Online

Digital Fundamentals 7.11.2024

Jul 11, 2024 / 1:00 pm – 3:00 pm EST

$299 - Member
$399 - Non-Member
Sold Out


      Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem.

      The comprehensive training empowers attendees to: 

      • Understand the fundamentals of buying, selling, measuring, and optimizing media
      • Develop a foundational knowledge of digital media formats and how they work
      • Understand the implications of Third-Party Cookie Deprecation, and emerging industry solutions  
      • Gain a foundational knowledge of new marketing opportunities from gaming, extended reality, blockchain, NFT, and Web3
      • Learn the digital media terms you need to navigate the digital ecosystem

      This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloadable resource guide for attendees.

      Space is limited to support the virtual engagement activities, so register sooner rather than later.

      Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.   

      Video on Demand Available to Attendees

      Sponsors & Partners