Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization provides valuable insights into lessons learned from existing legislation which can help the U.S. as it considers a national privacy law to balance consumer privacy, competition, and economic support for a free and open internet.
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IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations
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2026 Outlook Study: September Update, A Snapshot of U.S. Ad Spend, Opportunities, and Strategies ...
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Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB
