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Digital media sales professionals, including coordinators, account executives, sellers, managers, and directors who are preparing for the Digital Media Sales Certification exam or want to strengthen their knowledge of digital media sales.
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Client-facing marketing and media professionals, including those who work with advertisers, agencies, publishers, platforms, or sales teams and want a stronger understanding of the digital advertising ecosystem, digital media sales process, campaign management, and performance evaluation.
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Professionals building or formalizing digital media sales knowledge, whether they are newer to the field or expanding existing experience, who want a more structured understanding of how digital advertising solutions are sold, managed, and evaluated.
FAQ
Explain the Digital Advertising Ecosystem
You’ll be able to describe the digital landscape, advertising formats and platforms, core digital advertising tools and technologies, and the compliance standards and policies that shape digital media sales.
Align Solutions to Client Needs
You’ll be able to identify clients and their needs, align digital advertising solutions to business goals, establish KPIs, and support the development and presentation of client proposals.
Manage Digital Advertising Campaigns
You’ll be able to explain how digital advertising campaigns are launched, monitored, and optimized, and connect campaign execution decisions to client objectives and delivery requirements.
Evaluate Campaign Performance and Growth Opportunities
You’ll be able to analyze campaign delivery and performance against KPIs, identify opportunities for renewal or upsell, and use performance findings to support client conversations and next-step recommendations.
