Programmatic buying and selling represents nothing less than a revolution in the digital media landscape. Programmatic is not simply a tactic that appends to digital media strategies hatched in previous eras — it is a beating heart pumping vibrant new blood throughout the entire body of digital media.
Programmatic has already conquered the desktop, and is expanding to include mobile, TV, audio, and out-of-home. Branded video dollars are rapidly moving to programmatic video and TV, and the theme of that migration is storytelling, and ad units: branded ad units, delivered seamlessly to consumers wherever they may be. Read more from IAB’s Alanna Gombert here.