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Programmatic’s Mainstream Future: Building Cohesion, Reducing Friction

Programmatic's Mainstream Future: Building Cohesion, Reducing Friction

Programmatic buying and selling represents nothing less than a revolution in the digital media landscape. Programmatic is not simply a tactic that appends to digital media strategies hatched in previous eras — it is a beating heart pumping vibrant new blood throughout the entire body of digital media.

Programmatic has already conquered the desktop, and is expanding to include mobile, TV, audio, and out-of-home. Branded video dollars are rapidly moving to programmatic video and TV, and the theme of that migration is storytelling, and ad units: branded ad units, delivered seamlessly to consumers wherever they may be. Read more from IAB’s Alanna Gombert here.

MediaPost: Programmatic’s Mainstream Future