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IAB Releases 2017 Digital Content NewFronts Schedule

10-Day Marketplace to Showcase for Brands and Agencies the Latest Original Digital Video Programming from Founding Partners—AOL, DigitasLBi, Google/YouTube, Hulu, and Yahoo—and 27 Other Leaders in Entertainment, News & Information

NEW YORK, NY (December 14, 2016) — IAB (Interactive Advertising Bureau) today released the schedule for the sixth annual Digital Content NewFronts, to be held May 1 – 12, 2017, in New York City. The 10-day marketplace for brands and media buyers will include presentations from media powerhouses and digital innovators featuring big name celebrities, innovative storytelling, and groundbreaking video experiences. For the fifth consecutive year, IAB will serve as managing partner of the NewFronts, handling event logistics and marketing and communications for the two-week event.

NewFronts’ co-founders—AOL, DigitasLBi, Google/YouTube, Hulu, and Yahoo—will be joined at the 2017 marketplace by AwesomenessTV, Bloomberg Media, Business Insider, BuzzFeed, Condé Nast Entertainment, DailyMail.com/Elite Daily, DEFY Media, Disney/Maker Studios, Fullscreen, HealthiNation, Hearst, Major League Gaming, Mashable, National Geographic, The New York Times, Newsy, NowThis, POPSUGAR, Refinery29, Spectrum Reach, Studio71, Time Inc., Trusted Media Brands (TMBI), Turner, VICE, Vix, and Warner Bros. Digital Networks/Machinima. Additional original digital content producers are expected to join the line-up in the weeks ahead to fill the few slots still available. Each company will produce and manage its own independent, invitation-only event. As in years past, the IAB Digital Video Center of Excellence will host a research luncheon during the NewFronts’ second week to introduce digital video studies and critical insights from a range of industry leaders.

2017 Initial NewFronts Schedule

WEEK #1
May 1-5, 2017
Monday, 5/1 Tuesday, 5/2 Wednesday, 5/3 Thursday, 5/4 Friday, 5/5
Breakfast:
9 – 11am
The New York Times Disney/
Maker Studios
Hulu Time Inc. Warner Bros. Digital Networks/Machinima
Lunch:
12 – 2PM
BuzzFeed DEFY Media POPSUGAR Turner
(11:30am-1:30pm)
Spectrum Reach
Afternoon:
3 – 5PM
Bloomberg Media Condé Nast Entertainment Refinery29 DigitasLBi
(2pm – 5pm)
VICE
Evening:
6 – 8PM
Yahoo AOL Hearst Google/YouTube

 

WEEK #2
May 8-12, 2017
Monday, 5/8 Tuesday, 5/9 Wednesday, 5/10 Thursday, 5/11 Friday, 5/12
Breakfast:
9 – 11am
 AwesomenessTV Business Insider Trusted Media Brands (TMBI)
Lunch:
12 – 2PM
Fullscreen Studio71 IAB NewFronts Research Lunch Vix
Afternoon:
3 – 5PM
 National Geographic HealthiNation DailyMail.com/ Elite Daily Mashable
Evening:
6 – 8PM
Newsy Major League Gaming NowThis

“Digital video programming and the audiences it attracts have become a cornerstone in brand marketing strategy,” said Anna Bager, Senior Vice President and General Manager, Mobile and Video, IAB. “Investment in the medium has been significant—with 51 percent year-over-year growth in the first half of 2016 alone. The strength of the 2017 NewFronts’ roster of blue chip media companies and inventive content creators is sure to inspire advertisers and media agencies to increase their commitment to digital video even further.”

For further information and regular NewFronts updates, please go to iab.com/newfronts.

About the Digital Content NewFronts
The Digital Content NewFronts is an annual series of events founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft, and Yahoo in 2012. It is committed to the creation of valuable partnerships between brands and native digital content. Our mission is to shape the NewFronts into a new and practical marketplace for connecting the wealth of digital content and content creators to brands and their media and marketing agencies.

About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.

IAB Media Contact
Laura Goldberg
347.683.1859
[email protected]