Susan Borst Promoted to Vice President
Trade Organization CMO David Doty to Exit IAB & Relaunch Media Industry Consultancy
NEW YORK, NY (December 13, 2017) —The Interactive Advertising Bureau (IAB) today announced that Patrick Dolan, the trade group’s Executive Vice President and COO, has been promoted to President of the digital media and marketing organization. Dolan, who joined IAB in 2007 as Chief Financial Officer, will now oversee all P&L for IAB, while providing strategic guidance for the entire organization. He will continue to directly supervise the Finance and Operations, and Learning and Certification teams. In addition, he will take on direct oversight of the Investment and Relations, Marketing, and Events Operations teams.
IAB also announced that Anna Bager has been named Executive Vice President of Industry Initiatives. She joined the trade group in 2011 to establish and lead the IAB Mobile Marketing Center of Excellence and then subsequently launched and led the IAB Video Center of Excellence, serving as Senior Vice President and General Manager of both. In her expanded leadership role, she will supervise all three of the trade group’s Centers of Excellence, including the Data Center of Excellence. The Research team will report to her as well. In addition, she will oversee all of the IAB Committees and Councils, and the organization’s thought leadership activities.
Dolan and Bager will report directly to IAB CEO Randall Rothenberg, who said: “For over a decade, Patrick has been responsible for much of our organizational stability, proving himself to be an invaluable resource for the IAB leadership team, the Board of Directors, and our members. With this new position, his invaluable expertise and long history with IAB will be leveraged in full force. Likewise, Anna has a longstanding track record of guiding IAB and its members through dynamic shifts in the industry. She is already recognized as an authority in mobile and video—and the entire ecosystem will surely benefit from her taking on this broader executive role.”
In tandem with these changes, IAB named Susan Borst Vice President, with a mandate to further the organization’s initiatives in native advertising and content marketing, which she largely built after joining the digital industry group in 2012. Prior to IAB, Borst worked at leading advertising agencies, including Hill Holliday and Grey Worldwide. Most recently, she served as the Deputy Director of the IAB Mobile Marketing Center of Excellence.
David Doty, IAB Executive Vice President and CMO, announced his intention last month to exit IAB at the end of 2017, and return to consulting, after 11 years helping to build the IAB into one of the most potent industry associations in the United States. A seasoned marketing and media consultant before he joined IAB, Doty will relaunch Flatiron Communications, his media industry consultancy, helping digital media companies, marketers and agencies, technology powerhouses, and start-ups with his communications, marketing, and branding expertise and relationships in the digital industry. Doty joined IAB from Booz Allen Hamilton in 2007. For more than two decades prior, he worked in media in the U.S. and across the globe with such clients as the Hearst Corporation, Microsoft, Turner Entertainment Networks, American Express, Zagat, and the French Government Tourist Office/Atout France.
“David has been instrumental to the growth of IAB. From the invention of our world-class Annual Leadership Meeting to the organization of our Investment and Relations team, from his reconfiguring of the relationship with IAB Europe to the growing of our relationships with multiple key member companies, his guidance has been wise and his work vital. We were only 15 people, 200 members, and $6 million in annual revenues when he started here; today, we’re at nearly 70 people, 750 members, and $32 million in revenues – facts that speak buckets to David’s contributions to IAB as our Executive Vice President and Chief Marketing Officer,” said Rothenberg.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.
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