Are you familiar with Section 5 of the FTC Act? Do you know how the government enforces its privacy laws? What are the important state and federal laws that are relevant to your business model?
Historically, the U.S approach to regulating privacy has been largely sectorial, meaning that there are a number of laws in place that address individual industries (e.g., healthcare or financial services) versus the far more comprehensive approach taken by the European Union.
To provide digital advertisers with a basic working knowledge of the current privacy laws applicable to the industry, the IAB has created a Digital Advertising Regulation 101 resource.
This guide is for those with a limited understanding of current privacy law who are looking to learn a little bit more about the U.S.’s basic approach to these issues. It is not meant to provide extensive detail into legislative histories or prognosticate on the outcome of pending privacy cases winding their way through the courts, but instead to give those new to the world of privacy a lay of the land.
The guide covers all facets of digital advertising regulation. It explains the basic rules that businesses need to follow, outlines both federal and state regulation, and provides summaries of sector-specific rules pertinent to digital advertising (all linking out to further information for those interested in delving deeper into a certain topic).
This new resource is a supplement to the IAB’s Legislative and Regulatory Tracker that went online in October of last year. It is meant to provide a general overview of the policies already in place, while the Legislative Tracker shows up-to-date developments on individual pieces of pending legislation in the context of digital advertising.
