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IAB Europe Infographics: Key considerations for buy-side and sell-side programmatic strategies

IAB Europe Infographics: Key considerations for buy-side and sell-side programmatic strategies

Created by the Programmatic Trading Committee, the infographics aim to provide guidance on the key considerations and steps to developing a programmatic strategy for publishers, agencies and advertisers. The infographics will help stakeholders to evaluate whether programmatic is suited to their business and to decide which operational model may be appropriate.

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