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IAB Content Studio Showcase Q&A Blog Series Featuring Publisher Content Studios Presenting on October 16

IAB Content Studio Showcase Q&A Blog Series Featuring Publisher Content Studios Presenting on October 16
IAB Content Studio Showcase Q&A Blog Series Featuring Publisher Content Studios Presenting on October 16
IAB Content Studio Showcase Q&A Blog Series Featuring Publisher Content Studios Presenting on October 16

A Q&A blog series featuring publisher content studios presenting at the IAB Content Studio Showcase on October 16: CBSi Studio 61, CNN Courageous Studios, 23 Stories x Condé Nast, Disney Co/Op, Hearst Magazines Digital Media, NBC Content Studio, News Corp. Storyful, Pandora for Brands, Refinery29, RYOT, The New York Times T-Brand Studio, and The Foundry @ Time Inc.

Publisher content studios have swelled in number in recent years because marketers have recognized publisher’s unique ability to craft marketing communications that allow for longer, deeper, and more narrative than traditional media advertising. Contemporary publisher content studios develop a range of branded content for marketers, designed for the publishers’ owned-and-operated sites, as well as for distribution across other digital and multimedia properties. Content can include a mix of traditional editorial, full-length video programming, short-form video, mobile apps, podcasts, and more. And the name of the game is storytelling vs. overt selling.

We caught up with key presenters to provide some insights on their content studio offering before they present at the upcoming IAB Content Studio Showcase event.

IAB Content Studio Showcase 3
Karina Montgomery
Vice President of Strategic Solutions Pandora
IAB Content Studio Showcase: 5 Questions for Josh Stinchcomb of Condé Nast’s 23 Stories
Josh Stinchcomb
EVP, Chief Experience Officer
23 Stories x Condé Nast
IAB Content Studio Showcase: 5 Questions for Mike Hess from Storyful
Mike Hess
Executive Director of Strategy
Storyful
IAB Content Studio Showcase: 5 Questions
Wendy Wildfeuer
SVP
The NBCU Content Studio
IAB Content Studio Showcase: 5 Questions
Hallie Johnston
SVP Client Services & Strategy
Refinery29
IAB Content Studio Showcase: 5 Questions
Chris Hercik
SVP of Creative + Content
The Foundry @ Time Inc.
IAB Content Studio Showcase: 5 Questions
Otto BellChief Creative Officer, Courageous
Michal Shapira, SVP of News Content Partnerships, Turner Ignite
IAB Content Studio Showcase: 5 Questions
Rick Corteville
VP, Product Marketing
Studio 61 – CBS Interactive
IAB Content Studio Showcase: 5 Questions
Dan Reynolds
Vice President
Disney Digital Network

 


IAB’s Content Studio Showcase is a one-day event in New York City that is open to Brand and Retail marketers only.  Limited space is available for this free to attend event that will feature the capabilities of one dozen of some of the most prominent content studios in digital and multimedia publishing including: CBSi Studio 61, CNN Courageous Studios, 23 Stories x Condé Nast, Disney Co/Op, Hearst Magazines Digital Media, NBC Content Studio, News Corp. Storyful, Pandora for Brands, Refinery29, RYOT, The New York Times T-Brand Studio, and The Foundry @ Time Inc.

Attendees will walk away with actionable insights about publisher studio partnerships, answering questions such as:

  • How does a brand get started with a publisher content studio partnership?
  • What are the key questions a brand should ask upfront to ensure a content studio program provides maximum value and meets their objectives?
  • What are some best practices to ensure success?
  • How is ROI evaluated?

Only 100 seats are available exclusively for qualified brand and retail marketers. Reserve your seat today

IAB Content Studio Showcase 2