A Q&A blog series featuring publisher content studios presenting at the IAB Content Studio Showcase on October 16: CBSi Studio 61, CNN Courageous Studios, 23 Stories x Condé Nast, Disney Co/Op, Hearst Magazines Digital Media, NBC Content Studio, News Corp. Storyful, Pandora for Brands, Refinery29, RYOT, The New York Times T-Brand Studio, and The Foundry @ Time Inc.
Publisher content studios have swelled in number in recent years because marketers have recognized publisher’s unique ability to craft marketing communications that allow for longer, deeper, and more narrative than traditional media advertising. Contemporary publisher content studios develop a range of branded content for marketers, designed for the publishers’ owned-and-operated sites, as well as for distribution across other digital and multimedia properties. Content can include a mix of traditional editorial, full-length video programming, short-form video, mobile apps, podcasts, and more. And the name of the game is storytelling vs. overt selling.
We caught up with key presenters to provide some insights on their content studio offering before they present at the upcoming IAB Content Studio Showcase event.
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| Karina Montgomery Vice President of Strategic Solutions Pandora |
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| Josh Stinchcomb EVP, Chief Experience Officer 23 Stories x Condé Nast |
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| Mike Hess Executive Director of Strategy Storyful |
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| Wendy Wildfeuer SVP The NBCU Content Studio |
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| Hallie Johnston SVP Client Services & Strategy Refinery29 |
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| Chris Hercik SVP of Creative + Content The Foundry @ Time Inc. |
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| Otto Bell, Chief Creative Officer, Courageous Michal Shapira, SVP of News Content Partnerships, Turner Ignite |
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| Rick Corteville VP, Product Marketing Studio 61 – CBS Interactive |
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| Dan Reynolds Vice President Disney Digital Network |
IAB’s Content Studio Showcase is a one-day event in New York City that is open to Brand and Retail marketers only. Limited space is available for this free to attend event that will feature the capabilities of one dozen of some of the most prominent content studios in digital and multimedia publishing including: CBSi Studio 61, CNN Courageous Studios, 23 Stories x Condé Nast, Disney Co/Op, Hearst Magazines Digital Media, NBC Content Studio, News Corp. Storyful, Pandora for Brands, Refinery29, RYOT, The New York Times T-Brand Studio, and The Foundry @ Time Inc.
Attendees will walk away with actionable insights about publisher studio partnerships, answering questions such as:
- How does a brand get started with a publisher content studio partnership?
- What are the key questions a brand should ask upfront to ensure a content studio program provides maximum value and meets their objectives?
- What are some best practices to ensure success?
- How is ROI evaluated?
Only 100 seats are available exclusively for qualified brand and retail marketers. Reserve your seat today
