Brand New Ideas: The IAB Content Studio Showcase

October 16, 2017 New York, NY


Brand New Ideas: The IAB Content Studio Showcase 23
Brad Jakeman

PepsiCo Global Beverage Group

The Content Conundrum.
Making it fast, making it inexpensive and making it great.
The quest to get all three.


Featuring creative presentations, case studies, research, and more, “Brand New Ideas: The IAB Content Studio Showcase” – is designed for marketing leaders, from brand managers to CMOs, to compare and contrast the capabilities of one dozen of the most prominent content studios in digital and multimedia publishing.


Brand New Ideas: The IAB Content Studio Showcase 28
Brand New Ideas: The IAB Content Studio Showcase 15
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Attendees Will Learn

How a brand gets started with a publisher content studio partnership
What key questions a brand should ask upfront to ensure a content studio program provides maximum value and meets their objectives
What publishers say make the best content studio partnerships. What are some best practices to ensure success
How ROI evaluated


Auto Draft 186 Otto Bell Chief Creative Officer

Otto Bell, Chief Creative Officer, Courageous

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Otto Bell is vice president and group creative director of Courageous, Turner’s first-ever brand studio with global capabilities for marketers across CNN, HLN and Great Big Story. In this role, he leads a self-sufficient, full-time team of award-winning brand journalists, filmmakers, designers and producers dedicated to the creation of compelling brand storytelling. Since joining Turner to help launch Courageous in 2015, Bell has been focused on pioneering the evolution of branded content to help advertisers tell more powerful stories.

Rick Corteville Rick Corteville Vice President, Product Marketing
CBS Interactive

Rick Corteville, Vice President, Product Marketing, CBS Interactive

Rick Corteville

Rick Corteville is a pi-shaped marketer. Coined by eConsultancy CEO Ashley Friedlein, he used the symbol to describe marketers with a “broad base of knowledge but capabilities in both ‘left brain’ and ‘right brain’ disciplines”. Basically, someone that can be analytical AND still be a good storyteller. A data junkie who started his digital career as a copywriter, this is a great moniker for Rick and his experience.

Forged from the blue collar, hard working suburbs of Detroit, MI, Rick started his advertising career in radio. Then, in 1997, he ran into a college friend who told him about a new ‘interactive’ agency operating out a basement of a townhouse in Ann Arbor. Rick was employee number eleven at Beyond Interactive and helped contribute to the company’s growth and purchase by Grey Advertising in 1999. After the acquisition, Rick moved west to be the digital account lead on the company’s first ‘integrated’ account with Grey: Oracle Corporation.

Rick worked on the Oracle account for 5 years, running their first digital campaigns. He had many highlights during this time but his two favorites were stealing the keyword ‘e-business’ from IBM on Yahoo’s search engine and launching Oracle’s (and Grey’s) digital presence in the Asia Pacific region. His work was recognized in 2003 where he was named Grey’s Employee of the Year.

Over the years, Rick has helped shape the digital strategy of many businesses (HP, Microsoft, MasterCard, American Airlines, etc.) through leadership roles at some of top agency holding companies (ex. Publicis, Omnicom, Interpublic). His experience led him to London in 2008 to run UM’s digital practice across the EMEA region. There he helped make the central strategy team a profitable one and assisted in new business wins that benefitted the 30+ markets in the region.

Rick’s recent work has been focused on what he enjoys, growing teams and disciplines in both start-ups (Luxus) and large corporations (CBS Interactive). Rick has been married for 11 years to a great woman whom puts up with his workaholic tendencies and has two amazing kids who taught him how to not sweat the small stuff.

Amy Emmerich 2 Amy Emmerich Chief Content Officer

Amy Emmerich, Chief Content Officer, Refinery29

Amy Emmerich 2

Amy Emmerich is the Chief Content Officer at Refinery29, the leading digital media company for women with an audience footprint of over 500 million across all platforms. She has more than 20 years of experience developing content and programming for brands including Refinery29, MTV Networks, Travel Channel, and Vice Media. An Emmy award-winning producer, she has a full spectrum of production and development experience across platforms, including linear television, digital video, and social media, and is committed to creating a dialogue that matters most to a new generation of powerful women.

As CCO, Amy oversees all Refinery29 content and is focused on driving strategy and expanding distribution across channels as the brand scales globally. Under Amy’s leadership, Refinery29 has launched numerous franchises including Reclaim Your Domain, scored exclusives with leading female voices including Cecile Richards and has launched several new content brands including Short Cuts, Riot and Strong Opinions Loosely Held. In 2016, Refinery29 launched the ShatterBox Anthology Series, a short film initiative where female directors realize their creative visions and reach new audiences. The films have premiered at festivals globally, including Cannes, Sundance, and SXSW.

Prior to Refinery29, Emmerich served as vice president of production at Vice Media, where she contributed to the launch of two successful YouTube channels while organizing international creative efforts and overseeing production teams across multiple verticals. Before Vice, she was the VP of production and development for the Travel Channel, where she oversaw all network programming. Emmerich’s career also includes producer roles at HBO and Oxygen Media. Amy has also produced two feminist children, Emzy & Flash, which she raises in Manhattan with her bearded husband.

Martin Glenn Martin Glenn Executive Producer
Studio 61

Martin Glenn, Executive Producer, Studio 61

Martin Glenn

Martin Glenn is the Executive Producer of CBS Interactive’s Studio 61 Content division. His career spans digital advertising, film, television and digital production across brands like Grey Advertising, Rainbow Media, IFC, Fuse, and Viacom. Martin has had personal work showcased in film festivals and national publications.

Auto Draft 192 Elissa Harman Vice President, Content Development
The NBCU Content Studio

Elissa Harman, Vice President, Content Development, The NBCU Content Studio

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Elissa rejoined NBCUniversal as Head of Content Development, in April 2016 for The NBCU Content Studio, where she is responsible for creating custom and ownbable multi-platform content programs on behalf of brands.

Prior to returning to NBCUniversal, Elissa served as Senior Vice President, Executive Creative Director for LiquidThread, where she married her love of media and storytelling to lead and create the custom content practice across Microsoft, Coca-Cola & Samsung.

Harman has spent 18 years in the entertainment industry working across Original Programming and Consumer/Digital Marketing for Iconic industry giants, including, HBO, Lifetime, Comedy Central and NBCUniversal’s Oxygen, creating and launching award-
winning shows, documentaries and tune-in campaigns.

Chris Hercik Chris Hercik Senior Vice President of Creative + Content
The Foundry @ Time Inc.

Chris Hercik, Senior Vice President of Creative + Content, The Foundry @ Time Inc.

Chris Hercik

As SVP of Creative + Content for The Foundry @ Time Inc., Hercik is responsible for Time Inc.’s state-of the-art, full service creative lab and content studio located in Brooklyn’s Industry City. The Foundry’s mission is to unlock the full potential of Time Inc.’s storytelling expertise, editorial know-how and creative spirit to help advertisers tackle today’s most demanding marketing challenges.

Hercik collaborates with editors, publishers, clients and agencies to develop strategic content that is rooted in data and insights and leverages Time Inc.’s heritage of storytelling. Anchored in the triad of authenticity, engagement and scale, the Foundry creates and distributes best-in-class content that entertains, enlightens and most importantly, connects consumers with brands.

Hercik also serves as the Creative Director for the Sports Illustrated Group where he retains his editorial roots, overseeing creative for one of the most iconic brands. He is a Time Inc. MVP Luce Award recipient and responsible for the design of all Sports Illustrated products across a broad spectrum of print, mobile and digital environments. Just the sixth Creative Director in the history of Sports Illustrated, he helped architect the design templates and operational infrastructure to evolve the franchise from print-centric into a groundbreaking digital powerhouse. In the past few years alone, Sports Illustrated has launched more than a dozen award-winning digital and video extensions under his leadership.

Hercik joined SI in 2002 and rose through the ranks to become Creative Director. This appointment followed the debut of the critically acclaimed, wildly popular, Digital Edition of the magazine for the iPad. Following the launch, His team’s developed multiple Android OS and HTML5 apps for the tablet and Smartphone. He is also responsible for the design and voice of the iconic, Swimsuit Issue franchise, which now reaches more than 130MM people through more than a dozen extensions in mobile, print, social, video, digital, experiential and this year…Virtual Reality.

Hercik has won an Emmy Award for Outstanding New Approaches – Sports Programming for his digital longform titled, The Boy Who Saved Newtown. He has earned the Gold Medal of Excellence from the Society of Publication Designers and was recognized by the American Society of Magazine Editors for his digital products. He graduated from Moravian College in 1993 with a degree in Graphic Design and Advertising.

He currently lives in Pennsylvania with his wife, Natalee, and daughters Grace and Lilly.

Ko Im Ko Im Content Editor
Studio 61

Ko Im, Content Editor, Studio 61

Ko Im

Ko Im is a Content Editor with a focus on tech, food and sports at CBS Interactive’s production studio and creative agency Studio61. She was an on-air correspondent at CBS News. Ko has been published digitally in national magazines covering lifestyle and consulted for brands. The Columbia Journalism Graduate is a proponent of insight-driven multimedia storytelling.

Brad Jakeman Brad Jakeman Former President
PepsiCo Global Beverage Group

Brad Jakeman, Former President, PepsiCo Global Beverage Group

Brad Jakeman

Brad Jakeman has a passion for developing category-disruptive innovation ideas and marketing programs that challenge the status-quo and build famous, world-class brands. As a Senior Advisor and Consultant he now works with Founders, CEOs, Boards and CMOs on innovation, brand building and business models that drive disruption of existing industries and creates new economies.

For the past seven years as President, PepsiCo Global Beverage Group, Jakeman led global category strategy, brand building, design, advertising, marketing, innovation and branded content for PepsiCo’s global portfolio of beverages which includes ten of PepsiCo’s 22 Billion Dollar brands such as Pepsi, Mountain Dew, Aquafina, Mirinda, 7UP and Gatorade.

Jakeman’s career has spanned Fashion, Financial Services, Entertainment and Packaged goods. He has held senior marketing roles at Ogilvy, Citi, Macy’s and Activision Blizzard. During that time Advertising Age named Jakeman one of America’s “Top 50 Marketers,” The Australian newspaper dubbed him one of the “top 20 people shaping global media,” in July, 2015 he was named “Advertising Person of the Year” by the Ad Club of New York; and AdWeek included him in the top 5 of the ‘Most Indispensable Executives in Tech, Media and Marketing’ for two years in a row.

Auto Draft 189 Katie Kulik Global Senior Vice President of Sales and Marketing
CBS Interactive

Katie Kulik, Global Senior Vice President of Sales and Marketing, CBS Interactive

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Katie Kulik is Global Senior Vice President of Sales and Marketing at CBS Interactive. For the past twenty years, Katie has been a recognized leader in the digital media industry, with an eye for spotting new tech trends before they become mainstream. Katie is known for taking these insights and developing new creative and innovative campaigns and programs that deliver results for her marketing partners.

Katie leads a worldwide team of over 200 sales and marketing professionals and is responsible for marketing innovation and global revenue for the world’s largest premium digital content sites including: CNET, Gamespot, Chowhound, Entertainment Tonight, among others. In total she represents over 20 brands, across 4 business units, with a combined reach of 300M global unique monthly visitors. Over the course of her career, Katie has designed industry leading campaigns that span desktop, mobile and social for Fortune 500 brands that include the who’s who in the technology, consumer electronics, auto, CPG, finance, software, food and beverage, and gaming industries.

Karina Montgomery Vice President, Strategic Sales Development

Karina Montgomery, Vice President, Strategic Sales Development, Pandora

As Pandora’s Vice President of Sales Development, Karina Montgomery leads a nationwide team of people who develop insights-driven, persuasive marketing solutions for a wide array of ad partners across multiple ad categories. Based in New York, Karina’s team partners with cross-functional groups at Pandora to create compelling, integrated programs that both align with marketer objectives, and delight connected consumers.? Prior to joining Pandora in 2012, Karina served as Director of Ad Strategy at Yahoo and Vice President of Category Strategy at True[X].

Karina is a graduate of UC Santa Barbara. Her favorite Pandora stations are Spoon, Jack White Live and Lake Street Dive.

Auto Draft 190 Lydia Pang Creative Director

Lydia Pang, Creative Director, Refinery29

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Lydia Pang is a self-described “Art History Geek and Feminist, Frankenstein Creative.” Her personal mission is to use visual communication as a tool for good, highlighting a brand’s responsibility to provoke thought, shift perceptions and behavior. Prior to her role as Creative Director at Refinery29, Lydia was Head of Visual Content at M&C Saatchi in London. She later moved to NYC to join Anomaly as Brand Aesthetics Director. In her current role as Creative Directer at Refinery29, Lydia focuses on navigating marketing and disruptive content creation for a modern female audience.

Ravi Pillai Ravi Pillai Global Vice President, Media Partnerships

Ravi Pillai, Global Vice President, Media Partnerships, Storyful

Ravi Pillai

Ravi Pillai is a passionate, seasoned leader and currently responsible for the global growth of Storyful’s publisher business as the Executive Director of Publisher Sales. He is a veteran of the branded content and video industry having held positions at Virool and Wochit as an SVP, and Visible Measure as a VP. He has an MBA from Grand Valley State University.

Dan Reynolds Dan Reynolds Vice President, Digital Media, Disney Digital Network
Disney Consumer Products and Interactive Media

Dan Reynolds, Vice President, Digital Media, Disney Digital Network, Disney Consumer Products and Interactive Media

Dan Reynolds

As Vice President, Digital Media, Dan is responsible for driving the growth of the Disney Digital Network. He oversees business strategy and audience development and manages the Maker Creator Network, and Disney Co/Op, which develops marketing programs for advertising partners.

Prior to his current position, Dan led the content team, which is focused on bringing Disney stories to life in new formats for digital audiences across platforms like Facebook, Instagram, Snapchat, YouTube,, and others. While in this role, Dan expanded Disney’s digital footprint by launching new digital publishing brands like Oh My Disney. Dan also led the creation of several popular short-form series, like the award-winning “As Told By Emoji” series, which has been franchised into a mobile game, books, and consumer products.

Dan joined The Walt Disney Company through the start-up acquisition of DigiSynd, in 2011. While at DigiSynd, Dan managed the team responsible for accelerating Disney’s growth on social platforms. Under Dan’s leadership, Disney’s social media audience has grown to over 1.5 billion followers globally.

Prior to joining The Walt Disney Company in 2011, Dan held various marketing and advertising positions at Toyota where he most recently led Digital Marketing for the Lexus brand. Dan established Lexus’ social media strategy and built their first-ever cross-functional social team from marketing, PR, and customer service. Dan also led, Lexus’s branded entertainment channel, which produced the popular series Web Therapy.

Dan holds a Bachelor of Arts in Advertising and Public Relations from Pennsylvania State University and resides in Los Angeles.

Auto Draft 187 Michal Shapira Senior Vice President of News Content Partnerships
Turner Ignite

Michal Shapira , Senior Vice President of News Content Partnerships , Turner Ignite

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Michal Shapira is senior vice president of news content partnerships for Turner Ignite. In this role, she oversees strategic partnership marketing across the news division’s multiplatform footprint, including CNN, HLN, CNN Airport Network, CNN Digital and Great Big Story. Since joining the company in 2014, Shapira has been focused on developing innovative, best-in-class brand programs that drive business results for marketing partners. From spearheading the launch of Courageous, CNN’s first-ever brand studio, to leading the creation of new advertising products, Shapira and her team continue to expand the suite of capabilities available to partners.

Lee Sosin Lee Sosin Senior Vice President
Hearst Magazines Digital Media

Lee Sosin, Senior Vice President, Hearst Magazines Digital Media

Lee Sosin

As SVP of Hearst Magazines Digital Media, Lee Sosin oversees video strategy and execution, marketing solutions and industry marketing across all 20 HDM brands including Cosmopolitan, Elle, Esquire and Harper’s Bazaar. Before joining Hearst, Lee was Vice President, Strategic Solutions at Yahoo, where he oversaw the expansion and verticalization of Yahoo’s marketing solutions team. Immediately prior to Yahoo, Lee was the head of Time Inc. Studios, Time Inc.’s branded entertainment, television and film division. In addition to an extensive background in digital video, branded content and media entrepreneurship, Lee has also developed and produced television for TNT, Spike, Cartoon Network, PBS, TV One, and Lifetime Movie Network.

Josh Stinchcomb Josh Stinchcomb EVP, Chief Experience Officer
Condé Nast

Josh Stinchcomb, EVP, Chief Experience Officer, Condé Nast

Josh Stinchcomb

Josh Stinchcomb is the Chief Experience Officer of Condé Nast where he oversees branded content, experiential and licensing for the company.

Stinchcomb has held numerous roles at Condé Nast including SVP of Corporate Sales and Publisher of Condé Nast Digital.

In 2008, he was awarded Sales Team Leader of the Year by MIN (Media Industry Newsletters). In 2009, he received a Top Performance Award from Condé Nast, and in 2013 was named to AdAge’s 40 under 40. Josh is a regular speaker at industry events and an adjunct professor at NYU’s Master of Science in Publishing Program.

A graduate of Middlebury College in Vermont, Stinchcomb also has an M.B.A from New York University.

Molly Swenson Molly Swenson Co-Founder and Head of Brand

Molly Swenson, Co-Founder and Head of Brand, RYOT

Molly Swenson

Molly is Co-Founder of RYOT, an LA-based media company, acquired in April 2016 by The Huffington Post / AOL. She was named to Forbes 30 Under 30 2017 list in Media, and in 2016 was named one of AdWeek’s Young Influentials.

As COO from 2012-2016, Molly led all operations, partnerships, sales efforts and financings for the company from launch to acquisition. Molly was also a producer on RYOT’s Oscar nominated film Body Team 12, and has worked on dozens of award-winning VR films and documentaries from the Arctic to Liberia to Brazil. As RYOT’s current Head of Brand, she is responsible for external matters of RYOT: communications, marketing, partnerships and business development.

Before RYOT, Molly designed, implemented and managed highly-leveraged philanthropic strategies for celebrities such as Ben Stiller, Shakira and Kobe Bryant. While working at The Obama White House, identifying candidates for political appointment, she made it to the Top 50 on Season 10 of American Idol.

She has been published in AdWeek, The Seattle Times, The Huffington Post, , written about in The New Yorker, Elle Magazine, The Washington Post and been a keynote speaker at CES, SXSW, Mobile World Congress and TEDxBerlin.

Sebastian Tomich 2 Sebastian Tomich Global Head of Advertising and Marketing Solutions
The New York Times Company

Sebastian Tomich, Global Head of Advertising and Marketing Solutions, The New York Times Company

Sebastian Tomich 2

Sebastian Tomich was named global head of Advertising and Marketing Solutions at The New York Times in November 2017. In this role, he guides the strategy and revenue generation of the entire advertising team across media, partnerships and services, including T Brand Studio, ad innovation, marketing solutions and sales.

Previously, Tomich was senior vice president of Advertising and Innovation, starting in April 2015. In that role he led The Times’s branded content business and studio, overseeing Hello Society and Fake Love—the two agencies the Times Company acquired in 2016—and steered the company’s advertising innovation efforts.

Tomich was previously vice president of advertising where he led the launch and rapid expansion of T Brand Studio, The Times’s commercial content studio. He also managed sales teams across multiple categories.

Before joining The Times, Tomich was the director of East Coast advertising at Forbes Media. In this position he led the company’s largest regions advertising sales and business development efforts with their new native advertising platform, BrandVoice. During his tenure at Forbes, Mr. Tomich held a number of positions, including Regional Sales Manager and National Digital Director.

In 2017 he was named an Ad Age “40 Under 40” and in 2014 he was named to Ad Age’s “Creative 50.”

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Auto Draft 188 Wendy Wildfeuer Senior Vice President
The NBCU Content Studio

Wendy Wildfeuer, Senior Vice President, The NBCU Content Studio

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Wendy Wildfeuer was named Senior Vice President, The Content Studio, in March of 2016. The Content Studio was created by NBCUniversal to serve as a developer, producer and distributor of original content on behalf of brands.

Previously, Wildfeuer was Senior Vice President, Client Solutions, Digital Entertainment where she worked with clients on marketing campaigns across NBCUniversal’s digital sites and strategic partners, including Bravo, E!, BuzzFeed and Vox Media.

Prior to joining NBCUniversal in March of 2014, Wildfeuer served as Senior Vice President of Integrated Marketing for Alloy Digital (now Defy Media). At Alloy she oversaw the Integrated Marketing, Research and Planning teams for the media sales organization.

Wildfeuer began her career at Lowe & Partners, before joining the National Basketball Association in various marketing roles within the Consumer Products Group.

She graduated from the University of Maryland College Park, with a B.A. in Advertising, and lives in Brooklyn with her husband and two sons.


8:00 am - 9:00 am

Registration and Networking Breakfast

9:00 am - 9:15 am

Opening Remarks

9:15 am - 9:35 am

T-Brand Studio

Brand New Ideas: The IAB Content Studio Showcase 2

9:40 am - 10:00 am

Hearst Magazines Digital Media

Brand New Ideas: The IAB Content Studio Showcase 3

10:05 am - 10:25 am

The NBCU Content Studio

Brand New Ideas: The IAB Content Studio Showcase 4

10:25 am - 10:55 am

Fireside Chat: The Content Conundrum. Making it fast, making it inexpensive and making it great. The quest to get all three.

10:55 am - 11:30 am

Networking Break

11:30 am - 11:50 am

Disney Co/Op

Brand New Ideas: The IAB Content Studio Showcase 28

11:55 am - 12:15 pm


Brand New Ideas: The IAB Content Studio Showcase 26

12:15 pm - 1:30 pm

Networking Lunch

Sponsored by

Brand New Ideas: The IAB Content Studio Showcase 18


1:35 pm - 1:55 pm

The Foundry @ Time Inc.

Brand New Ideas: The IAB Content Studio Showcase 7

2:00 pm - 2:20 pm

23 Stories

Brand New Ideas: The IAB Content Studio Showcase 8

2:25 pm - 2:45 pm


Brand New Ideas: The IAB Content Studio Showcase 9

2:50 pm - 3:10 pm

Studio 61

Brand New Ideas: The IAB Content Studio Showcase 10

3:10 pm - 3:40 pm

Networking Break

3:45 pm - 4:05 pm


Brand New Ideas: The IAB Content Studio Showcase 11

4:10 pm - 4:30 pm


Brand New Ideas: The IAB Content Studio Showcase 12

4:35 pm - 4:55 pm

Courageous Studio

Brand New Ideas: The IAB Content Studio Showcase 13

4:55 pm - 5:00 pm

Closing Remarks

5:00 pm - 6:00 pm

Networking Reception

Sponsored by

Brand New Ideas: The IAB Content Studio Showcase 28



Registered Brands Include:

Brand New Ideas: The IAB Content Studio Showcase 25


The New York Times Conference Center
620 8th Avenue
15th Floor
New York, NY 10018