Over 1,000 Executives Explore Roles of Premium Content and Platforms in the Shifting Media Landscape During Three-Day Industry ‘Must-Attend’ Conference
Marc S. Pritchard, Chief Brand Officer, P&G, Keynotes Opening Night, Rallying Industry with an Important Call-to-Action
HOLLYWOOD, FL (January 29, 2017) — The IAB Annual Leadership Meeting kicks off today at the Diplomat Beach Resort in Hollywood, Florida, with over 1,000 digital ad industry executives—publishers, brand marketers, media buyers, and technologists—arriving for a three-day slate of thought-provoking presentations and town hall debates that will help set the 2017 IAB (Interactive Advertising Bureau) agenda. This year’s conference theme “Publishers & Platforms: What’s Next?” will be explored by the biggest names in the industry, providing insights on how content creators and platforms can thrive in an increasingly complex media landscape.
Marc S. Pritchard, Chief Brand Officer, P&G, will take the stage this evening to press the industry to improve creativity and build a transparent media supply chain. Later, an action-packed town hall will deep dive into the hot button topic of “The Digital Industry and Civic Responsibility: Our Role in Fake News, Fraud, and Compliance” in an open forum led by Andrew Heyward, former President of CBS News.
Other powerhouse industry leaders on the roster include:
- Imran Khan, Chief Strategy Officer, Snap, Inc., who will talk on how mobile consumption and creativity are at the center of the changing media world
- Amanda Richman, President, Starcom USA, who will look at what publishers, agencies, and marketers need to address for success in an addressable future
- Marni M. Walden, Executive Vice President and President of Product Innovation and New Businesses, Verizon, who will discuss how the competitive landscape and pace of change is reshaping how companies like Verizon compete for growth
“Digital publishers are creating inventive content in mobile, video, and even VR—meeting strong consumer demand and winning the advertising dollars that follow,” said Randall Rothenberg, President and CEO, IAB. “The passionate debates and discussions that will take place at this year’s Annual Leadership Meeting will set the 2017 IAB agenda. These conversations, guided by the observations and insights from the most innovative leaders in interactive media and marketing, will fuel publishers’ businesses in the years to come.”
Following the IAB Annual Leadership Meeting, IAB will post highlight videos from the event’s presentations for those who are unable to attend. For more information, visit iab.com/alm.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.
IAB Media Contact