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2016 is the Year of Attribution

Digital Video In-Stream Metrics Released!

Attribution, the process by which marketers quantify the contribution of various media in an ad campaign to the its desired impact, is receiving renewed attention as mobile grows increasingly central.

It’s the time of year for predictions, and we’re not immune to that impulse.  As the calendar starts running low and we all get busy with the rush to wrap things up, it’s useful to stop a moment and take a bearing on what the year to come will hold.  Thinking about the conversations we’ve had with stakeholders from across the digital media industry, we increasingly believe that 2016 will be (among other things) the year of attribution. Read more from IAB’s Anna Bager and Joe Laszlo in ClickZ.

2016 is the Year of Attribution


Anna Bager

Joe Laszlo