Home

User-Generated Content for Marketing and Advertising

User-Generated Content for Marketing and Advertising

Use of User-Generated Content (UGC) for marketing and advertising purposes has grown significantly in recent years largely due to the rise of social and messaging platforms where "ordinary people" have become avid and voluntary content creators, notably on their mobile devices. Publishers, marketers, and agencies are increasingly taking notice and capitalizing on this trend in new and exciting ways.

UGC as a marketing and advertising tactic has developed into a distinctly different discipline than Influencer Marketing and, thus, warrants its own exploratory. This is an important shift in thinking by IAB from prior guidance on UGC that previously included top down influencers as part of the definition of UGC.

This Guide includes a Definition, Key Benefits, Sources and Types of UGC, Use Cases, and . . .

 

You must be an IAB Member to continue reading.

To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.

 

 

If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.

Contact [email protected] with press inquiries.