As Commerce Media Networks (CMNs) continue to emerge as a new business model in digital advertising industry, this whitepaper, Untangling the Issues in Commerce Media Networks: Key Considerations Under U.S. State Privacy Laws, offers timely and practical privacy insights into the legal and compliance considerations in developing the CMNs. CMNs—operated by retailers, travel companies, and other consumer-facing businesses—leverage first-party data to deliver targeted, measurable campaigns while navigating increasingly complex privacy regulations.
This paper:
- Explores the various types of CMNs
- Outlines the data flows that support them
- Clarifies the roles and responsibilities of parties involved in CMNs under state . . .
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