U.S. Podcast Advertising Revenue Report: FY 2021 Results & 2022-2024 Growth Projections

U.S. Podcast Ad Revenues Grew 19% YoY in 2020;   set to exceed $1B this year and $2B by 2023

This sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies the annual podcast advertising revenues generated over the past year, outlines key podcast trends, and forecasts future revenues through 2024.

Key Findings:

For the first time ever, the podcast advertising market surpassed $1B in 2021