Home

2017 Full-Year IAB Podcast Ad Revenue Study

The second annual Podcast Revenue Study by IAB and PwC confirmed solid revenue growth and significant momentum for the podcast marketplace (US). The report, done by PwC, was underwritten by 15 podcast companies who are members of the IAB, as an initiative of the IAB Audio Committee. Advertisers from financial service companies to direct brands continue to recognize the impact and value of podcast advertising.

The report included a survey of podcast companies considered to be key revenue drivers in the marketplace, who contributed data on past revenues and future projections, along with data items pertaining to ad and campaign specifics. In addition to compiling this information, the report includes a podcast advertising market sizing which delivers an independent estimate of the market in the . . .

 

You must be an IAB Member to continue reading.

To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.

 

 

If have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.

Contact [email protected] with press inquiries.