IAB Retail Media Buyer’s Guide

Retail Media Buyer's Guide 8

Join us to learn more at IAB Connected Commerce Summit: Retail Reimagined on September 13th in NYC to dive deeper into the world of retail media. If you're an IAB member, you can already download our IAB Retail Media Buyer's Guide below.

The IAB Retail Media Committee is proud to release the IAB Retail Media Buyer's Guide. This comprehensive guide delves into the world of retail media, showcasing its immense potential for brands and retailers alike. As the first publication from the Retail Media Committee, this guide sets the stage for future standards, insights, and resources that will shape the future of retail . . .

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