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OTT Streaming Video Playbook for Advanced Marketers

OTT Video Streaming Playbook for Advanced Marketers

As it turns out, the revolution will be televised over the internet. It’s called OTT streaming video and it is now a mainstream consumer medium.

“Over-the-Top” (OTT) streaming video—which is video streamed to a TV that is connected to the internet—has shifted the traditional TV landscape, bringing the interactivity, data and targeting associated with digital media, to the television ecosystem. It has also opened a vast and expanding universe of choice in content and pricing models for consumers who can choose from a continually growing landscape of services, with professionally produced long-form, short-form and user-generated content.

Direct Brands Initiative Strategic Partners:

Brands are catching on fast. For the first time, the high-impact, brand storytelling . . .

 

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