As part of a comprehensive research program around the NewFronts, IAB partnered with GfK to track consumer attitudes, awareness and usage of Original Digital Video. In its fourth year, the purpose of this study is to benchmark how many consumers are watching Original Digital Video and to inform the buying community about what consumers do, watch, think and feel about original, professionally produced digital video content.
|Main Objectives of the Research:
||The 2016 IAB Original Digital Video Study focuses only on the specific audience of consumers who view original digital video at least once per month in the U.S.
The study’s findings do not represent the total universe of digital video and television programming viewers.