From OTT to music, publisher, gaming and dating websites/apps and more, Opt-in Value Exchange advertising is increasingly being embraced as an ad format that provides true value for consumers, with a delivery that consumers actually prefer and with countless studies proving effectiveness for brands on a number of key dimensions.
The IAB Opt-in Value Exchange Advertising Playbook is designed to help brand marketers and their agencies identify the various Opt-in Value Exchange advertising options available today. It is the first guide of its kind to provide guidance on creative delivery, what to buy how to buy, and measurement to help brands who are new to the space get started. Case studies are also presented to show the range of possibilities available . . .
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