Why are publishers are increasingly turning to influencer marketing – and what does that means for marketers? The IAB Influencer Marketing Guide for Publishers outlines how publishers are using influencer marketing tactics to both build their editorial brand and to engage the right audience on their platforms.
- For publishers considering new influencer marketing options as part of their branded content advertising packages, this guide will provide helpful information on the benefits of this type of offering.
- For marketers and their agencies, this guide provides insights on how to best leverage influencer marketing programs as part of a branded content/native advertising initiative, including the questions that need to be asked to ensure this approach will achieve brand goals, and insights on key . . .
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