Today's Native Ad Types and Criteria for How to Evaluate
IAB published its groundbreaking IAB Native Advertising Playbook in December 2013. Since that time, IAB has released numerous companion pieces to the Playbook and IAB Tech Lab has developed important native technical specifications such as OpenRTB Dynamic Native Ads. In late-2018, an IAB working group came together to determine what Playbook changes, if any, were warranted based on today's media and marketing environment. The group agreed that while many parts of the Playbook have stood the test of time, other parts needed to be updated or modified based on native maturity and industry changes over the past several years. These industry changes, which did not happen overnight, collectively have impacted the . . .
You must be an IAB Member to continue reading.
To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.
Log In or Create Account
If have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.
Contact [email protected] with press inquiries.