In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns.
The IAB AR Measurement Guidelines Task Force, working with MRC, set forth guidelines for advertisers and marketers to quantify how much media is delivered and gauge how well their media achieved their business objectives within AR media campaigns. Brands are increasingly utilizing AR in their media campaigns to connect with consumers in more meaningful and immersive ways.
The Augmented Reality (AR) Measurement Guidelines:
- Effectively capture the impact of AR campaigns.
- Set a framework to establish clear and consistent definitions for ad delivery, viewability, audience . . .
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