The IAB is committed to identifying and reducing the gaps in the industry knowledge and skills that limit our common success. For a second year, the IAB has conducted the IAB Interactive Ad IQ Industry Survey – an annual study of the interactive advertising industry that provides key benchmark data by assessing digital marketing skills among media companies, brand marketers, advertising agencies, and other key players.
More than 550 surveys were completed. The gaps identified may contribute to what many industry insiders believe is the undervaluing of interactive advertising relative to traditional ad platforms.
The past year has seen cross-platform campaigns – bundling TV and digital, for example –really take off. Yet 43% of those who took the survey . . .
Claim your free account to continue reading.Log In or Create Account
If you have an IAB Portal account, please create a new account on iab.com and we will link to your records.If you have any issues, please contact us. |
