IAB Advertising Quality Measurement Buyer’s Guide

2020 IAB Tech Lab Summit 3

This guide outlines the myriad of nuances that a marketer should consider regarding advertising quality measurement during campaign planning. The guide helps facilitate a holistic understanding of advertising quality measurement, which includes the measurement of viewability, brand safety and fraud.

A helpful IAB Advertising Quality Measurement Checklist tool is provided to help both the buy and sell sides to align with each other on business decisions in precampaign planning to ensure that the right questions are asked upfront to make decisions with more confidence.

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