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Guide to Digital Video Advertising

Guide to Digital Video Advertising

Overview
Practical Advice For Cross-Platform Video Advertising
The current video landscape is being transformed by the confluence of technological innovation and consumer behavior shifts. This new media landscape created by the TV-video shift is increasingly automated, data-driven, addressable, and accountable, where audience is as important as content and context. The perceived dichotomies of television vs. video, broadcast vs. cable, and desktop vs. mobile are breaking down under the pressure of an accelerated convergence of technologies and markets. In a world of endless choices, accessibility, quality content and user experiences are key.

Sight, sound, and motion have always been the most engaging way to reach an audience, and the continued vitality of ad spend in linear TV demonstrates that the compelling nature of . . .


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