Digital Video Viewers And Brand Connection

Digital Video Viewers And Brand Connection 1

The IAB Digital Video Center of Excellence has conducted a primary consumer research study to gain a deeper understanding of digital video viewers and their connection with brands.

The study aims to:

  • Develop a deep understanding of the Original Digital Video (ODV) audience and gain insight into the connection between ad-supported ODV viewers and brands
  • Understand the unique value of ODV audience in comparison with other types of digital video audience
  • Explore and determine the value of ODV as an effective advertising platform (for both Incumbent Brands and Direct Brands) to reach and engage their audience

Download the full study

Read the press release