The IAB Digital Video Center of Excellence has conducted a primary consumer research study to gain a deeper understanding of digital video viewers and their connection with brands.
The study aims to:
- Develop a deep understanding of the Original Digital Video (ODV) audience and gain insight into the connection between ad-supported ODV viewers and brands
- Understand the unique value of ODV audience in comparison with other types of digital video audience
- Explore and determine the value of ODV as an effective advertising platform (for both Incumbent Brands and Direct Brands) to reach and engage their audience