In this second study of advertising buyers, IAB has compared changes to advertising spend for the March through June timeframe. Month over month, we’ve uncovered trends and new insights about the impact of the Coronavirus pandemic on media and messaging strategies.
- 97% of buyers have re-forecast budgets through June — more buyers report pausing ad spend
- Digital ad spend is experiencing a slight rebound, although is still off-plan
- While traditional media channels are hardest hit, linear TV remains relatively flat
- Premium publishers are experiencing a slight rebound in ad spend projections