2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation

2022 Video Ad Spend & 2023 Outlook

Now in its tenth year, the IAB 2022 Video Ad Spend & 2023 Outlook report provides a lens into the trends within the TV/video market and offers guidance for buyers and sellers on how they can position and differentiate their strategies based on the market opportunity.

IAB, in partnership with Standard Media Index (SMI) and Advertiser Perceptions, quantified total U.S. digital video advertising spend estimates for 2020 through 2022 and projected for 2023. Over 300 video buyers were also surveyed across agencies and brands to better understand the tactics behind one of the fastest growing and most complex channels in digital advertising.

Five Things You Need to Know From the Report:

  1. U.S . . .

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