2020 Latin America Report on Programmatic In-Housing

2020 International Report on Programmatic In-Housing 1
  • Programmatic advertising has been on a meteoric rise. Programmatic’s share of digital ad spend worldwide is expected to grow to 68% this year with Latin America not far behind at 63%.
  • The LatAm market, in particular, is poised for programmatic growth as mobile usage is rising dramatically. Mobile accounted for 63% of LatAm programmatic digital display ad spend in 2019.
    • As internet usage increases, video content is growing in prominence. Brazil, one of the largest markets for programmatic video ad spend, is projected to be 6th largest programmatic video ad market in the world this year.
  • Brands desire more control over programmatic, and we are seeing a trend towards brands in-housing some or . . .


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