The 2019 IAB 250 Direct Brands to Watch combines data from sources including Dunn & Bradstreet, Rival IQ, and CB Insights to capture the relative position of the direct-to-consumer businesses within the specified domain. This presentation lists KPIs included in the ranking algorithm and identifies the seven primary characteristics of direct brands.
The approach:
- Identify digital native companies within Dunn & Bradstreet SMB list with look-alike match to Direct Brands across categories
- Select those launched 2010+
- Using data collection from multiple sources, create IAB Company Score:
- Economic Efficiency (e.g., Revenue; # Employees)
- Financial Confidence (e.g., Revenue; Funding; Partners; Max Valuation)
- Identify Direct Brands with tangible products vs . . .
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