Original Digital Video Ad Spend Has Doubled Since 2015

Original Digital Video Ad Spend Has Doubled Since 2015

Advertiser investment in original digital video programming has nearly doubled over the past two years with 80% of brand and agency executives are planning to spend even more on original digital video this year, according to the 4th annual “Digital Content NewFronts: Video Ad Spend Study.” Original digital video is gaining a greater share of total digital video budgets, reaching 47% in 2017. Native Advertising continues to be a key part in these original digital video buys, accounting for 42% of investment.

Some additional key highlights from the study include:

  • 53% of marketers and media buyers surveyed said expanding budgets was a reason for the rise in original digital video spend
  • Marketers and media buyers are planning to allocate 40% of their original digital video budget after attending the 2017 NewFronts
  • Advertisers top obstacle in spending more in Original Video Content is quality
  • Over 60% of advertisers will increase spending on digital video advertising in the next 12 months
  • Share of digital video ad spend bought programmatically will continue to grow in 2017

 

Download the Full Study

Read the press release here