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2017 Video Advertising Spend Study

Original Digital Video Ad Spend Has Doubled Since 2015

Advertiser investment in original digital video programming has nearly doubled over the past two years with 80% of brand and agency executives are planning to spend even more on original digital video this year, according to the 4th annual "Digital Content NewFronts: Video Ad Spend Study." Original digital video is gaining a greater share of total digital video budgets, reaching 47% in 2017. Native Advertising continues to be a key part in these original digital video buys, accounting for 42% of investment.
Some additional key highlights from the study include:

  • 53% of marketers and media buyers surveyed said expanding budgets was a reason for the rise in original digital video spend
  • Marketers and media buyers are planning to allocate 40% of . . .

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