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Introducing the IAB 250-Powered by Dun & Bradstreet. Direct Brands Worth Watching

We are proud to announce the first IAB 250-Powered by Dun & Bradstreet. This first-of-its-kind analysis pinpoints the most important Direct Brands to watch in the US economy.

Selected through screening hard economic attributes, derived from Dun & Bradstreet’s data set of more than 290 million business records, and cultural impact provided by a variety of data sources such as site traffic, social media footprint, media mentions and more.

The diverse nature of the list is ample evidence of the tidal change occurring in how brands and customers interact. Congratulations to those who made the cut.

Alcohol

Bright Cellars
Flaviar
Winc

Apparel/Fashion

Adore Me
Allbirds
Allison Mitchell
Allume
American Giant
Ashley Stewart
AYR
BaubleBar
Bespoke Post
Betabrand
Bombas
Bombfell
Bonobos
Buck Mason
BucketFeet
CARBON38
Chubbies
Clique Media Group
Combat Gent
Cotopaxi
Cuyana
Dagne Dover
Dia&Co
Doen Apparel
Dolls Kill
DSTLD
Ellie
ELOQUII Design
Ernest Alexander
Everlane
Fame & Partners
Fabletics Apparel
FarFetch
Five Four Group
Foot Cardigan
For Love & Lemons
Frank & Oak
GRANA
Greats Brand
Gwynnie Bee
Harper Wilde
Huckberry
Hudson Sutler
Indochino
J. Hilburn
Jack Erwin
JackThreads
Julianna Rae
Knot Standard
KOIO Collective
KUIU
Le Tote
Ledbury
Linjer
Lively
Lolly Wolly Doodle
M. Gemi
M.M. LaFleur
Mack Weldon
Mejuri
MeUndies
Ministry of Supply
Mizzen+Main
Monica & Andy
Mott & Bow
MVMT
Nasty Gal
OluKai
Outdoor Voices
PACT Apparel
Paul Evans
Plae
Primary Kids
Proper Cloth
Ratio Clothing
Reformation
REVOLVE
Rockets of Awesome
Rocksbox
Rothy's
Shoes of Prey
Sole Society
Stance
Stitch Fix
swimsuitsforall
Tamara Mellon
Tea Living
The Black Tux
Thesis Couture
ThirdLove
Tomboy Exchange
Tommy John
Tracksmith
True&Co
TrueFacet
UNTUCKit
Vivobarefoot
Wantable
Warby Parker
Whipping Post
Yellowberry

Auto

Faraday Future
Lucid Motors
Tesla
Zoox

Baby Care/Parenting

4Moms
Bluum
Happiest Baby
Owlet Baby Care

Business and consumer services

ArtLifting
Boon + Gable
GlamSquad
Snap+Style
Ziel

Consumer Electronics

Eargo
Kolibree
Moment
ORA

Food and beverages

ALOHA
Bean Box
Blue Apron
bocandy.com
Bulletproof 360
Bulu Box
Califia Farms
Candy Club
Care/of
CORE Hydration
Daily Harvest
Desert Farms
Dirty Lemon Beverages
Elysium Health
Food52
Freshly
Gobble
Graze
Halo Top Creamery
Health-Ade Kombucha
HelloFresh
Hint
Home Chef
Hungry Harvest
HungryRoot
HVMN
Kettlebell Kitchen
LoveWithFood
NatureBox
Noom
Plated
PRE Brands
Prepd
Ripple Foods
Soylent
Sudden Coffee
Sun Basket
truBrain

Home & Appliance

Boll & Branch
Brooklinen
Burrow
Casper
Dormify
Everything But The House
Floyd
Grove Collaborative
Helix Sleep
Interior Define
Keetsa Mattress Store
Leesa Sleep
Parachute Home
Saatva
Simply Framed
Snowe
Spoonflower
Swoon Editions
The Honest Company
Tuft & Needle
Tylko
Ugallery
YogaHome

Personal care

BeautyCounter
Birchbox
Boxycharm
Curology
eSalon
FabFitFun
Facetory
FATCO
Function of Beauty
Glossier
GlossyBox
GOBY
Harry's Razor Company
Hubble Contacts
Hush
Julep Beauty
Koco Life
Lola
Madison Reed
Memebox
Oars + Alps
Pinrose
quip
REN Skincare
Revitin Natural Toothpaste
Rodan + Fields
Skincential Sciences
Teadora
THINX
Walker & Company Brands

Pet care

BarkBox
Ollie
The Farmer's Dog

Retail

A Mediocre Corportation
Boxed
breo box
CafePress
Craftsy
Fanchest
GlobeIn World
Infinite Buyer
Jet.com
Loot Crate
Minted
Orchard Mile
Poshmark
Superbalist
The Bouqs Company
thredUP
Thrive Market
TouchOfModern

Sporting Goods

ROKA Sports

Toys & Games

Bitsbox
GoldieBlox
Green Kid Crafts
Pley
Toymail Co

Travel & Hospitality

Away
Bluesmart
Cabeau
Raden
Paravel Travel
Tortuga

Wellness and fitness

Brilliant Bicycle Co.
Cairn
Peloton
Ritual
Sole Bicycles