CTV. OLV. Social Video. FAST. Today's video landscape is fragmented, fast-moving, and increasingly difficult to navigate. Platforms use different IDs, siloed metrics, and inconsistent buying mechanisms — making seamless cross-channel planning feel out of reach.
IAB’s Unified Media Planning Playbook Across CTV, OLV, Social Video, and FAST cuts through the noise with a practical, actionable roadmap for brands, agencies, and publishers to build smarter, more integrated campaigns across video channels.
What You’ll Learn:
- How to stitch together identity, targeting, and measurement using data clean rooms, customer data platforms (CDPs), and unified IDs
- Which internal KPIs and creative specs to standardize when the industry won’t
- How to future-proof your strategy . . .
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