Sorry. This form is no longer available.
June 26, 2018 Update: IAB Tech Lab took over the Open VV initiative in 2015 and has maintained the project with continuous updates through version 2.5. The original version was based on Flash technology but the industry has largely migrated to HTML5 Video.
Although we added functionality to support HTML5 in the past, the core libraries were designed for Flash and there was a clear need to build a new version based on HTML5 and recently introduced browser features like Intersection Observer.
The Open VV HTML beta versions repository for testing is available here.
The test page showing the demonstration using this library is available here.
Beta test period: We encourage you to test the Open VV library and provide comments by adding issues and comments directly to the github repository by August 26, 2018.
About OpenVV Get the Code See a Demo Members & Contact
An Open Source Video Viewability Solution for All
As corporate citizens of the digital video ecosystem, we are advocates of transparent and trustworthy advertising transactions. As such, we believe digital video advertisers should have their ads delivered in a manner that is viewable to their target audience.
Further, we believe in the open development of a single common technology for measuring the viewability of digital video advertising. We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies. Our community favors a broadly available, merit-based open approach that ensures a common, agnostic approach to digital video advertising viewability measurement.
Our Founding Principles:
Open Video Viewability Founders:
Founding Members of OpenVV include TubeMogul, BrightRoll, Innovid, LiveRail and SpotXchange.
Join The OVVC
Join us! If you’re actively interested in furthering the goal of creating a single digital viewability technology standard, we’d love to have your participation.
Be the first to know. Sign up to receive news about the IAB programs, standards, events, classes, and more!