The Industry's First Universal Legal Foundation for Digital Advertising Agreements
The Interactive Advertising Bureau (IAB) has officially finalized and released the General Terms for Digital Advertising Agreements, completing the industry's first standardized contractual framework that establishes common legal terms across all types of digital advertising relationships.
What These Terms Do—and Do Not—Cover
The General Terms are designed to apply to advertising transactions and platform or service agreements between buyers, sellers, and technology providers. This includes contracts for ad serving, measurement, verification, data-sharing, programmatic transactions, and direct buys.
Importantly, the General Terms are a baseline set of terms that can be used for all deal types. They are intended for use only in conjunction with deal . . .
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