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A Critical Step Toward Standardized, Scalable, and Flexible Advertising Agreements
The Interactive Advertising Bureau (IAB) is seeking public comment on the General Terms for Advertising Agreements, a baseline set of contractual terms that, when used with the forthcoming transaction addenda, will establish a consistent set of terms that can be leveraged across all types of advertising and marketing agreements.
What These Terms Do—and Do Not—Cover
The General Terms are designed to apply to advertising transactions and platform or service agreements between buyers, sellers, and technology providers. This includes contracts for ad serving, measurement, verification, data-sharing, programmatic transactions, and direct buys.
Importantly, the . . .
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