Today, 84% of U.S. internet users aged 16–64 identify as gamers. Among Gen Z and Gen Alpha, that number jumps to 90–95%—underscoring gaming’s critical role in modern media consumption. As brands increasingly turn to gaming to reach and engage audiences, understanding the full spectrum of advertising opportunities within gaming environments has become essential.
IAB’s Gaming Ad Formats Framework helps advertisers, agencies, and publishers:
- Navigate the evolving gaming ecosystem
- Understand available ad formats across media types
Developed in collaboration with leaders across the gaming, media, and advertising industries . . .
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