While the use of AI in digital advertising is not new, advances in generative AI are creating new efficiencies and creative capabilities across the campaign lifecycle. Despite the buzz, legal and regulatory uncertainties remain a key challenge to adoption.
IAB’s AI Governance and Risk Management Playbook is designed to help brands, agencies, and publishers navigate the evolving AI legal landscape with practical guidance for responsible implementation across key advertising use cases.
What You’ll Learn:
- Key advertising use cases and AI concepts
- Governance, legal, and compliance challenges to anticipate
- Key tools for assessing and mitigating risk associated AI use in digital advertising