Join us on Wednesday, June 16 at 1PM ET for the first IAB State of Data Town Hall about the Future of Contextual. With the decline of third-party cookies and the rise of a data privacy revolution, the digital advertising industry is in a state of flux. What is next for marketers? What are the most effective alternatives to target brand audiences? We will discuss the findings from the IAB State of Data Initiative 2021 and chat about the industry’s preparedness, investments, and concerns for the future.
To provide a deeper understanding of contextual solutions, Ben Plomion, Chief Growth Officer, GumGum, will present key industry trends and insights on the future of contextual. This will be followed by a 25-minute moderated panel discussion with top industry leaders about the evolution of contextual targeting, its implementation, effectiveness, and potential in a cookie-less world.