In this first town hall, IAB experts and industry thought leaders discuss the new addressability landscape, privacy legislation and compliance changes, and financial impact on businesses. We will also address consumer trust and the consumer value exchange.
In this town hall series, we will have an in-depth discussion on the findings from the latest IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape report, which examines how changes in privacy legislation, the deprecation of third-party cookies and identifiers, and platform policies are affecting data collection, addressability, measurement, and optimization. IAB commissioned MediaScience to conduct this qualitative research study on how marketers are evolving their approach to consumer privacy, as well as working with their internal and external partners to meet consumer privacy expectations.
Join us for the second part of this State of Data Town Hall series on November 15 about Data Collection and Addressability Register here