Huge strides have been made to secure the digital advertising ecosystem over the past few years, but the fight continues against ongoing threats of ad fraud and malware as the latest ad technology standards get implemented. This event will showcase the industry standards for supply and demand chain transparency. As part of the path to an improved ecosystem, we will dive into updates including expanded support for new media channels and new programmatic RTB (real-time bidding) and automated guaranteed features.
Attendees will walk away with practical knowledge about supply chain vulnerabilities and a better understanding of buy-side transparency and input for programmatic product roadmaps in 2021. IAB Tech Lab will also highlight transparency use cases that are made simpler with the new industry data repository, the Transparency Center.