Safe Supply Chain: Powered By Transparency

Overview

Huge strides have been made to secure the digital advertising ecosystem over the past few years, but the fight continues against ongoing threats of ad fraud and malware as the latest ad technology standards get implemented. This event will showcase the industry standards for supply and demand chain transparency. As part of the path to an improved ecosystem, we will dive into updates including expanded support for new media channels and new programmatic RTB (real-time bidding) and automated guaranteed features.

Attendees will walk away with practical knowledge about supply chain vulnerabilities and a better understanding of buy-side transparency and input for programmatic product roadmaps in 2021. IAB Tech Lab will also highlight transparency use cases that are made simpler with the new industry data repository, the Transparency Center.

Agenda

Agenda:

9:00 am - 9:05 am

Opening Remarks

Speaker

Amit Shetty

Vice President, Programmatic Standards & Partnerships, IAB Tech Lab

9:05 am - 9:15 am

What Should I Know About my Sellers? The Need for Sell-side Transparency

Speaker

Stephen Chester

Director of Media, ISBA

9:15 am - 9:25 am

Transparency for Brand Safety: How Knowing Every Supply Chain Partners Helps Brand Safe Advertising

Speakers

Jake Dubbins

Managing Director , Conscious Advertising Network (CAN)

Harriet Kingaby

Co-chair, Conscious Advertising Network

9:25 am - 9:55 am

The State of Sell-side Transparency – Are We Moving in the Right Direction?

Speakers

Jana Gökalp

VP International, New Business & Partnerships, MediaMath

Jules Kendrick

TAG: MD, UK & Europe, Trustworthy Accountability Group

Thomas Mendrina

Senior Director, Publisher, Xandr

Mazen Mroue

Global Digital Media and Martech Lead, FrieslandCampina

Amit Shetty

Vice President, Programmatic Standards & Partnerships, IAB Tech Lab

9:55 am - 10:00 am

Q&A

10:00 am - 10:15 am

IAB Tech Lab’s Transparency Center: An Industry-owned Resource for the Metadata About the Digital Advertising Supply Chain Ecosystem

Speaker

Jill Wittkopp

Director, Product Management Software, IAB Tech Lab

10:15 am - 10:25 am

Q&A/Closing Comments

Speaker

Oliver von Wersch

Founder and CEO, vonwerschpartner Digital Strategies
9:00 am - 9:05 am

Opening Remarks

Speaker

Oliver von Wersch

Founder and CEO, vonwerschpartner Digital Strategies

9:05 am - 9:15 am

The Importance of Buy-side Transparency

Speaker

Nicolas Rieul

Président, IAB France

9:15 am - 9:25 pm

Understanding Malvertising in Programmatic

Speakers

Chris Hallenbeck

Senior Director, Marketplace Quality, OpenX

Amit Shetty

Vice President, Programmatic Standards & Partnerships, IAB Tech Lab

9:30 am - 10:00 am

The New Frontier of Transparency: the Buy-Side!

Speakers

John Clyman

Vice President, Engineering, Marketplace Quality & Security, Magnite

Emma Fenlon

Senior Manager, Exchange Quality, Verizon Media

Pierre Gauthier

Board Member (IAB EU), Head of International Relations (IAB France) & Commercial Director (Channel Factory), IAB Europe, IAB France & Channel Factory

Bonnie Niederstrasser

Director, Policy & Programs, Trustworthy Accountability Group

Amit Shetty

Vice President, Programmatic Standards & Partnerships, IAB Tech Lab

10:00 am - 10:05 am

Q&A

10:05 am - 10:15 am

IAB Tech Lab’s Transparency Center: An Industry-owned Resource for the Metadata About the Digital Advertising Supply Chain Ecosystem

Speakers

Tara Ibach

Lead Technical Solution Consultant, MoPub

Jill Wittkopp

Director, Product Management Software, IAB Tech Lab

10:15 am - 10:25 am

Closing Comments

Speaker

Oliver von Wersch

Founder and CEO, vonwerschpartner Digital Strategies

Speakers & Moderators

Stephen Chester

Director of Media

ISBA

ISBA - Director of Media

John Clyman

Vice President, Engineering, Marketplace Quality & Security

Magnite

Magnite - Vice President, Engineering, Marketplace Quality & Security

Jake Dubbins

Managing Director

Conscious Advertising Network (CAN)

Conscious Advertising Network (CAN) - Managing Director

Emma Fenlon

Senior Manager, Exchange Quality

Verizon Media

Verizon Media - Senior Manager, Exchange Quality

Pierre Gauthier

Board Member (IAB EU), Head of International Relations (IAB France) & Commercial Director (Channel Factory)

IAB Europe, IAB France & Channel Factory

IAB Europe, IAB France & Channel Factory - Board Member (IAB EU), Head of International Relations (IAB France) & Commercial Director (Channel Factory)

Jana Gökalp

VP International, New Business & Partnerships

MediaMath

MediaMath - VP International, New Business & Partnerships

Christopher Guenther

Senior Vice President, Global Head of Programmatic

News Corp

News Corp - Senior Vice President, Global Head of Programmatic

Tara Ibach

Lead Technical Solution Consultant

MoPub

MoPub - Lead Technical Solution Consultant

Jules Kendrick

TAG: MD, UK & Europe

Trustworthy Accountability Group

Trustworthy Accountability Group - TAG: MD, UK & Europe

Harriet Kingaby

Co-chair

Conscious Advertising Network

Conscious Advertising Network - Co-chair

Thomas Mendrina

Senior Director, Publisher

Xandr

Xandr - Senior Director, Publisher

Mazen Mroue

Global Digital Media and Martech Lead

FrieslandCampina

FrieslandCampina - Global Digital Media and Martech Lead

Bonnie Niederstrasser

Director, Policy & Programs

Trustworthy Accountability Group

Trustworthy Accountability Group - Director, Policy & Programs

Nicolas Rieul

Président

IAB France

IAB France - Président

Amit Shetty

Vice President, Programmatic Standards & Partnerships

IAB Tech Lab

IAB Tech Lab - Vice President, Programmatic Standards & Partnerships

Jill Wittkopp

Director, Product Management Software

IAB Tech Lab

IAB Tech Lab - Director, Product Management Software

Oliver von Wersch

Founder and CEO

vonwerschpartner Digital Strategies

vonwerschpartner Digital Strategies - Founder and CEO

Overview

Agenda