Over the past two years, Retail Media Networks have seen significant growth in the U.S. – 53.4% YoY in 2021 – bringing total spend to over $31.49 billion USD. Projections show that by 2023 this overall spend will further increase to over $52 billion USD (eMarketer, Oct 2021).
Alongside this investment growth, we’ve seen a diversification of the overall retail media space – no longer is it just your big general RMN like Amazon, Walmart, or Roundel – we’ve seen expansion of niche RMNs like Wayfair or Retail Media+ (Home Depot) and connected retail media platforms from Criteo and CitrusAd.
But this large growth and diversification has posed some challenges for brands and media buyers looking to strategically incorporate RMNs into their overall media budgets.
Join us at IAB’s Retail Media Day of Learning to hear from leaders from the various sides of the Retail Media Network industry and learn how you can make the most of RMNs to increase the effectiveness of your media budgets and key insights into where the space is going.
Please note that our in-person element has a maximum capacity of 50 attendees. Tickets are on a first-come-first-served basis. Please only reserve in-person tickets if you are committed to attending in-person.
Important: Registration is reserved for qualified brand marketers and agency professionals. All in-person attendees will be required to show proof of vaccination and comply with IAB’s Event and COVID-19 Policy and Code of Conduct.