Q1 2021 All Committee Meeting: Programmatic+Data Center

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Dave Grimaldi is Executive Vice President for Public Policy at IAB, and is based out of the Washington, D.C. office. He leads the the IAB policy team, which advocates on behalf of IAB member companies before Congress, federal agencies, and involves direct lobbying, political fundraising, issue campaigns, and policy development.

Dave joined IAB from Pandora Media, where he directed the company’s public affairs strategy and opened its Washington, D.C. office. Dave worked to craft Pandora’s policy messaging toward political and national media, while cultivating and strengthening relationships with a broad network of journalists, third party validators, and other music industry and technology representatives.

Prior to Pandora, Dave served as Chief of Staff to FCC Commissioner Mignon Clyburn, serving as the Commissioner’s advisor on all matters. Dave prepared Commissioner Clyburn for congressional oversight hearings, the review of proposed mergers and various FCC rulemakings, and helped guide the office through Clyburn’s tenure as Acting FCC Chairwoman.

Before the FCC, Dave served as Senior Counsel to House Majority Whip James E. Clyburn of the U.S. House of Representatives. He advised the Whip in a variety of capacities, from policy positions to floor strategy, and coordinated with the House’s committees and other Leadership offices to prepare legislation for consideration by the full House.

Before joining the Whip’s office, Dave was a Principal at The Raben Group, where he advised corporate clients on issues relating to intellectual property, financial services, and telecommunications.

Dave earned his BA in English at Loyola Marymount University in Los Angeles, followed by a J.D. at Catholic University Law School.

With over seventeen years of experience managing digital advertising campaigns, Orchid Richardson is the Senior Vice President of Digital at Blavity Inc., where she leads the growth of Blavity360º’s Black and multicultural publisher network, increasing revenue for all its members. Her experience as an expert data solution architect and integrator has allowed her to lead initiatives within many prominent media companies, entertainment networks, and publications during her career. Orchid has worked for several other media companies, including BET Networks, Hearst Magazines Digital Media, and 33Across, Inc. At the IAB, Orchid served as the Senior Vice President of IAB’s Programmatic and Data Center (PDC), where she defined the strategic vision and executed the PDC Board of Directors’ agenda. Orchid also established industry-wide standards and business guidelines for the responsible use of data that enabled relevant, personalized, and privacy-compliant consumer experiences. Orchid led industry-wide training on The Data Centric-Organization, providing direction on how to break down a matrix organization through four key areas – people, partnerships, processes, and platforms.

Orchid is actively involved in advertising, having held leadership roles in key industry trade organizations, including Coalition for Innovative Media Measurement and Black MAKERS. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc. She is Vice President of the Metro-Manhattan (NY) Chapter of The Links, Incorporated, and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation, which has built over $100 million in affordable housing in Westchester County, New York. She is passionate about giving back and helping to unite the community.