Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break, impeding the flow of advertising spend that funds free consumer access to content and services. The presentation/panel discussion will be followed by a Q&A session, and all industry stakeholders are welcome to join!
The distinct agency and advertiser business activities and use cases with identifier dependencies
How and why the removal of identifiers impacts agencies and advertisers
The importance of rearchitecting digital marketing around “privacy by default” addressable advertising and measurement