Overview
Please join the IAB as we unveil the findings of the IAB Programmatic Revenue Report, the first independent, third-party report that quantifies revenue for this market, conducted by PwC.
In addition to the presentation, this session will include a discussion with guest speaker Jon Swadener, Partner, PwC, providing perspective on programmatic buying and selling. The IAB will also discuss next steps from the Programmatic Council.
The IAB is grateful to our Gold Sponsors, Google and PulsePoint, f... Read More
Please join the IAB as we unveil the findings of the IAB Programmatic Revenue Report, the first independent, third-party report that quantifies revenue for this market, conducted by PwC.
In addition to the presentation, this session will include a discussion with guest speaker Jon Swadener, Partner, PwC, providing perspective on programmatic buying and selling. The IAB will also discuss next steps from the Programmatic Council.
The IAB is grateful to our Gold Sponsors, Google and PulsePoint, for underwriting the costs associated with conducting this study.
