Programmatic 360: Automation Decoded 4/27 – Los Angeles

Los Angeles, CA · 04.27.17
8:30 am PST - 4:30 pm PST

The Programmatic 360: Automation Decoded one-day in-person classroom training provides a comprehensive introduction to the programmatic technologies changing the digital landscape today. This highly interactive classroom learning experience provides technical know-how and best practice recommendations for both buyers and sellers, and emphasizes a forward-thinking approach to programmatic technologies in 2017.

This event will take place at: Hulu, 2500 Broadway Street, Suite 200, Santa Monica, CA, 90404

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Syllabus & Topics Covered


Who Should Attend

This class is open to digital media professionals looking to learn more about the programmatic ecosystem and deepen their knowledge of how automation is changing how marketers and publishers work together. This class is beneficial to both industry practitioners and those who support them (product, HR, finance, sales support and ad operations, etc.)

Earn IAB Certification Credits: Counts as 8.00 credits towards both Certification and Re-Certification

Cancellation Policy

Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

8:30 am - 9:00 am

Arrivals and Breakfast

Breakfast, lunch and beverages will be provided

9:00 am - 9:30 am

Introduction: Evolution of Programmatic Advertising

Topics include: History of Programmatic, Ad Servers, Ad Networks, Paid Search, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits for Buyers and Sellers, Programmatic as Cross-Channel Solution (audio, video, TV, etc.)

9:30 am - 11:15 am

Technologies and Transaction Types

Topics include: Real Time Bidding, Anatomy of an RTB Ad Call, An Introduction to IAB OpenRTB and OpenDirect API Specifications, Open Auction, First Price / Second Price, Private Marketplaces, Preferred Deals and Deal ID, Programmatic Direct, Understanding the Publisher Waterfall, Price Floors, Header Bidding, Audience Extension, Programmatic TV

11:15 am - 11:30 am


11:30 am - 12:15 pm

SSP Demonstration

12:15 pm - 1:00 pm


Breakfast, lunch and beverages will be provided

1:00 pm - 2:45 pm

Automation, Campaign Process and Measurement Strategy

Topics include: Programmatic as Automation Software, Data Exchange, 1st, 2nd, and 3rd party data sources; Cookies & Device IDs, Probabilistic & Deterministic Data Methods, Look-a-like Modeling, Planning & Forecasting Techniques, Deal Discovery, Dynamic Creative Personalization, Decentralized Data Flow, Optimization Best Practices, Reporting on user behavior cross-platform, multi-touch attribution strategy (MTA)

2:45 pm - 3:00 pm


3:00 pm - 3:45 pm

DSP Demonstration

3:45 pm - 4:30 pm

The Future is Automated

Topics include: Evolving standards for programmatic transactions, implications of header bidding on core buying and selling processes, IAB perspective on changing inventory and technology landscape

Chris Kane
  • Chris Kane
  • Founder at Jounce Media

Chris Kane started Jounce Media in 2015 to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers, and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.

Chris was previously Chief of Staff to the CEO and CFO at AOL, where he was responsible for all day-to-day operations of the management team. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a leading demand-side platform and data management platform. He started his career as a management consultant at Oliver Wyman, where he focused on the converging media and technology sectors.

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IAB Members
IAB Digital Certification Holders


Address 2500 Broadway Street, Suite 200
Santa Monica, CA 90404