Sorry. This form is no longer available.
The Programmatic 360: Automation Decoded one-day in-person classroom training provides a comprehensive introduction to the programmatic technologies changing the digital landscape today. This highly interactive classroom learning experience provides technical know-how and best practice recommendations for both buyers and sellers, and emphasizes a forward-thinking approach to programmatic technologies in 2017.
This event will take place at: Hulu, 2500 Broadway Street, Suite 200, Santa Monica, CA, 90404
Download PDF Syllabus & Topics Covered
Who Should Attend
This class is open to digital media professionals looking to learn more about the programmatic ecosystem and deepen their knowledge of how automation is changing how marketers and publishers work together. This class is beneficial to both industry practitioners and those who support them (product, HR, finance, sales support and ad operations, etc.)
Earn IAB Certification Credits: Counts as 8.00 credits towards both Certification and Re-Certification
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
Breakfast, lunch and beverages will be provided
Topics include: History of Programmatic, Ad Servers, Ad Networks, Paid Search, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits for Buyers and Sellers, Programmatic as Cross-Channel Solution (audio, video, TV, etc.)
Topics include: Real Time Bidding, Anatomy of an RTB Ad Call, An Introduction to IAB OpenRTB and OpenDirect API Specifications, Open Auction, First Price / Second Price, Private Marketplaces, Preferred Deals and Deal ID, Programmatic Direct, Understanding the Publisher Waterfall, Price Floors, Header Bidding, Audience Extension, Programmatic TV
Topics include: Programmatic as Automation Software, Data Exchange, 1st, 2nd, and 3rd party data sources; Cookies & Device IDs, Probabilistic & Deterministic Data Methods, Look-a-like Modeling, Planning & Forecasting Techniques, Deal Discovery, Dynamic Creative Personalization, Decentralized Data Flow, Optimization Best Practices, Reporting on user behavior cross-platform, multi-touch attribution strategy (MTA)
Topics include: Evolving standards for programmatic transactions, implications of header bidding on core buying and selling processes, IAB perspective on changing inventory and technology landscape
Chris Kane started Jounce Media in 2015 to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers, and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.
Chris was previously Chief of Staff to the CEO and CFO at AOL, where he was responsible for all day-to-day operations of the management team. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a leading demand-side platform and data management platform. He started his career as a management consultant at Oliver Wyman, where he focused on the converging media and technology sectors.
Be the first to know. Sign up to receive news about the IAB programs, standards, events, classes, and more!