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Programmatic 360: Automation Decoded is an exclusive, comprehensive one-day in-person classroom training for buyers and sellers that provides in-depth knowledge of programmatic technologies. This highly interactive, in-depth learning experience includes live discussions and demos from industry experts, providing technical know-how and best practices for buyers and sellers for 2017 and beyond.
This event will take place at: Hulu, 2500 Broadway Street, Suite 200, Santa Monica, CA, 90404
What You Will Learn
This class will help you:
Download PDF Syllabus & Topics Covered
Who Should Attend
This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape. Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.
Earn IAB Certification Credits: Counts as 8.00 credits towards both Certification and Re-Certification
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
Breakfast, lunch and beverages will be provided
Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits for Buyers and Sellers, Programmatic as Cross-Channel Solution
Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB and OpenDirect API Specifications, First Price / Second Price, Private Marketplaces, Preferred Deals and Deal ID, Programmatic Direct, Publisher Waterfall, Price Floors, Header Bidding, Audience Extension
Topics include: Programmatic as Automation Software, Data Exchange, 1st, 2nd, and 3rd party data sources; Probabilistic & Deterministic Data Methods, Look-a-like Modeling, Planning & Forecasting Techniques, Deal Discovery, Dynamic Creative Personalization, Optimization Best Practices, Reporting on user behavior cross-platform and attribution strategy
Topics include: Evolving standards for programmatic transactions, implications of header bidding on core buying and selling processes, IAB perspective on how programmatic will be redefined in 2017
Lorenzo Moreno is the GM of Business Development for the Southwest Region, overseeing the development and management of The Trade Desk’s business initiatives and sales efforts for the Los Angeles and Southwest region. Lorenzo has worked in nearly all aspects of digital media from the sales side for over 10 years, with experience at ad network Tremor Video, video publisher Veoh.com, and Ad Verification company DoubleVerify, where Lorenzo was one of the first employees spearheading early adoption of verification technology in the industry.
Lauren Williams is Sales Director, Publisher Platforms at AOL, leading the reorganization and market strategy for AOL’s holistic video platform solution. She joined AOL via the acquisition of Adap.tv in 2013 and has since expanded to work across AOL’s video content syndication/distribution, display, and mobile businesses. While in her previous role at Adap.tv, Lauren managed a book of business and focused on delivering value to her partners through video monetization and ad serving tools.
Melody Zimmer joined IAB as Director of Learning & Development in 2016, after a decade spent working at Ad Tech companies such as Sizmek, Adap.TV and AOL.
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