Overview
Save the Date—September 17, 2026
Gaming has rapidly become one of the most influential consumer markets, with players dedicating hours each week to their favorite titles. For brands seeking to engage the next generation of consumers, understanding how to connect with this highly immersive audience is critical. At the 2026 IAB PlayFronts, the worlds of gaming and advertising intersect, and you’ll gain the insights, tools, and connections necessary to navigate this fast-evolving space.
This is your chance to stay ahead of the curve and position your brand at the confluence of gaming, technology, and culture—one of the most dynamic and innovative sectors today.
This event is invite-only for qualified brand marketers and agency professionals. IAB reserves the right to cancel any registrations that do not meet these criteria.
About the Venue
New York, NY 10017
Located in Manhattan’s Midtown East neighborhood, Convene 360 Madison Avenue is easily accessible via public transportation and is in close proximity to Grand Central Station and Rockefeller Center.
Please note there are multiple Convene properties in NYC.
