Training - Online

Online Learning: Data 360


$299 - IAB Members
$399 - Non-Members
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      Overview

      COURSE OVERVIEW

      IAB’s Data 360 course provides education on the systems and techniques for the collection, processing, activation and management of data for the purposes of audience targeting, campaign measurement, advertiser insights and publisher monetization. The marketing data class also includes training on the legal policies and business considerations for the use of consumer data in advertising.

      The Data 360 curriculum was architected by a core working group of data product experts from industry organizations such as Oath, Publicis, Epsilon, Lotame, Oracle, Pandora, Integral Ad Science and 33Across.

      DESIGNED TO HELP YOU AND YOUR TEAM UNDERSTAND:

      • Develop a deeper understanding of data applications all around the digital advertising ecosystem
      • Learn to apply data for day-to-day marketing purposes, regardless of where you sit in the digital advertising ecosystem
      • Understand legal and policy considerations when leveraging consumer data in advertising campaigns

      Access to the online course materials will be granted for one year. 

      COST

      Training
      Certification Holder: $199
      Member: $299
      Non-Member: $399

      This class counts as 8 hours of credits toward IAB Certification or Recertification status.

      Who Should Register
      • Technology providers looking to serve the needs of DTC brands
      • Brand marketers looking to adopt direct-to-consumer strategies
      Discussion Topics

      Testimonials

      • Auto Draft 159

        It’s a great program and would highly recommend it to my colleagues across the industry.”

        Rich Fimbres Senior Multimedia Sales Representative, Bloomberg Media

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