All times are in EST; Timing is not exact and subject to change as there will be a mixture of pre-recorded and live events throughout the day.
Agenda
|
The Streaming Revolution!
|
![[Test] Event for Agenda Grid 20](https://www.iab.com/wp-content/uploads/2020/02/roku-logo-240x71.png){kind=logo}
|
|
|
|
|
TBA
|
|||
|
Lifestyle Content: Shifting Consumer Behaviors
|
|
![[Test] Event for Agenda Grid 2](https://www.iab.com/wp-content/uploads/2019/10/Condé_Nast_logo-240x36.png){kind=logo}
|
|
|
|
|
|
|
TBA
|
|
The Power of News and Audio
|
|
|
|
|
|
|
|
TBA
|
|
|
Audiences & Community
|
|
|
|
|
|
|
|
TBA
|
|
|
The Marketer’s Guide to Gaming... Now!
|
|
|
|
|
TBA
|
Agenda
-
12:00 pm - 12:16 pmNewFronts LiveJoin us for a historic all-virtual open of this year’s NewFronts! Scott Rogowsky of HQ Trivia fame will welcome TVREV... Read MoreJoin us for a historic all-virtual open of this year’s NewFronts! Scott Rogowsky of HQ Trivia fame will welcome TVREV’s Alan Wolk and chat with David Kenny of Nielsen.
Speakers
David Kenny
Scott Rogowsky
Alan Wolk
12:17 pm - 12:42 pmRoku: Welcome to the Streaming DecadeThe last ten weeks have accelerated ten years of change. Join Roku – America’s #1 streaming platform – for our... Read MoreThe last ten weeks have accelerated ten years of change. Join Roku – America’s #1 streaming platform – for our first-ever Roku Newfront to see how we’re building for a future when all TV is streamed.
Speakers
Alison Levin
Julian Mintz
Kristina Shepard
12:43 pm - 12:55 pmIAB NewFronts WelcomeJoin IAB’s CEO and President as they welcome you to the 2020 NewFronts during a time of hope, strife and change. ... Read MoreJoin IAB’s CEO and President as they welcome you to the 2020 NewFronts during a time of hope, strife and change.
Speakers
David Cohen
Randall Rothenberg
12:56 pm - 12:58 pmFree Lunch Courtesy of IAB and YouTube!The first 500 attendees to sign-up here will receive a free $10 DoorDash gift card, courtesy of IAB and YouTube. First c... Read MoreThe first 500 attendees to sign-up here will receive a free $10 DoorDash gift card, courtesy of IAB and YouTube. First come, first serve.
12:59 pm - 1:10 pmIAB THERE: Leaning into the Wind: Finding Audiences, Innovation and Hope in a Pre & Post-COVID Advertising MarketplaceFor this special NewFronts edition of our daily live streaming talk show – IAB There, Eric John, Deputy Director, ... Read MoreFor this special NewFronts edition of our daily live streaming talk show – IAB There, Eric John, Deputy Director, Video Center at IAB, is joined by two industry experts from Denstu Aegis Network’s Amplifi to break down the current state of the video advertising ecosystem. During this interview, Mike and Cara share how they are counseling brands to pivot and optimize for these new “ab-normal” times, what they think the value prop of connected TV is, and the unique opportunity that creative innovation and dynamic creative offers to marketers this year.
Speakers
Eric John
1:17 pm - 1:52 pmCrackle PlusJoin Crackle Plus and find out why numerous consumer studies name us as the #1 viewers’ choice among AVOD platforms. H... Read MoreJoin Crackle Plus and find out why numerous consumer studies name us as the #1 viewers’ choice among AVOD platforms. Hear about our viewer-first approach, from our curated content offering and upcoming slate of Crackle Originals, to lower ad load and innovative ad experiences. As part of Chicken Soup for the Soul Entertainment, we own one of the largest independently-owned libraries of long form content as well as top-rated scripted and unscripted production studios. We will bring exclusive insights from our research and data partners on recent market trends and announce exciting new relationships. Rediscover why Crackle Plus is the leading independent AVOD network and come partner with us.
Speakers
Richard De Croce
Philippe Guelton
Darren Olive
William J. Rouhana, Jr.
1:53 pm - 1:55 pmThe Daily Ride: The Rideshare UniverseIn today’s Daily Drive Octopus CEO, Cherian Thomas, provides insights into the size of the rideshare universe and ... Read MoreIn today’s Daily Drive Octopus CEO, Cherian Thomas, provides insights into the size of the rideshare universe and the emerging rideshare marketing opportunities for advertisers and agencies.
Speaker
Cherian Thomas
1:57 pm - 2:27 pmTubi: The Power of Free. It’s Never Mattered More.During these unprecedented times, access to free entertainment has become more important than ever. Discover the power o... Read MoreDuring these unprecedented times, access to free entertainment has become more important than ever. Discover the power of Tubi, a free ad-supported streaming platform providing consumers with professionally produced movies and TV shows in a hyper-personalized environment. At this pivotal moment in time, find out how Tubi, now a part of the Fox Entertainment family, offers advertisers more opportunities than ever to align with premium content on a massive scale.
Speakers
Charlie Collier
Adam Lewinson
Mark Rotblat
2:29 pm - 2:31 pmTeam WhistlePositivity is something that everybody is looking for, but it’s getting harder and harder to find. At Team Whistle, we... Read MorePositivity is something that everybody is looking for, but it’s getting harder and harder to find. At Team Whistle, we make video content for a world seeking hope: premium, relatable, positive messages that people want to see and keep coming back to—stories they can relate to, about people like them. Learn about Team Whistle’s newest positive and relatable content across our distributed media network—from snackable, interactive social content to long-form docuseries and premium, unscripted original series.
Speakers
Kevin Chestnut
Austin Mills
2:32 pm - 2:34 pmCoffee Break with DunkinFree coffee?! Yes! Time to give, receive and help a good cause.
Read MoreFree coffee?! Yes! Time to give, receive and help a good cause.
Speaker
Scott Rogowsky
2:34 pm - 2:51 pmSamsung Ads: Behind the Screens with Samsung AdsThe unprecedented events of 2020 have driven an explosion of video viewing. Trends that first emerged at the end of 20... Read MoreThe unprecedented events of 2020 have driven an explosion of video viewing. Trends that first emerged at the end of 2019 have accelerated during Q1 2020. Powered by Samsung’s proprietary data from over 50M Smart TVs, learn about streaming taking center stage and how ad supported video on demand is making its move.
Speakers
Justin Evans
T.S Kelly
2:55 pm - 3:01 pmNewFronts Live:That's a Wrap ShowJoin Scott and Alan as they welcome Hulu’s Head of Creative, Scott Donaton. Scott leads Greenhouse, an in-house creati... Read MoreJoin Scott and Alan as they welcome Hulu’s Head of Creative, Scott Donaton. Scott leads Greenhouse, an in-house creative team that produces campaigns for the Hulu brand and content, including Originals, live and licensed TV shows and films. After a lively conversation, Hulu will tee-up Hulu’s very special NewFronts event (invitation only).
Speakers
Scott Donaton
Scott Rogowsky
Alan Wolk
3:03 pm - 3:43 pmHuluHulu invites advertisers to stream the Hulu Newfront on June 22nd to find out how green is good for viewers, for brands... Read MoreHulu invites advertisers to stream the Hulu Newfront on June 22nd to find out how green is good for viewers, for brands, and for your bottom line. Join us to learn how the original disruptors in Streaming TV will continue to lead as part of The Walt Disney Company.
The Hulu Newfront is being hosted on a different site. Please email [email protected] to request access to stream the presentation.
Speakers
Scott Donaton
Kelly Campbell
Jim Keller
-
12:00 pm - 12:08 pmNewFronts LiveJoin Scott as he welcomes LG’s head of home entertainment marketing, Michelle Fernandez. Michelle will discuss trends ... Read MoreJoin Scott as he welcomes LG’s head of home entertainment marketing, Michelle Fernandez. Michelle will discuss trends in home viewing and how LG is adapting to COVID-19.
Speaker
Scott Rogowsky
12:09 pm - 12:35 pmSnap: The Future of Mobile Entertainment is HereSnapchat has pioneered new forms of mobile storytelling and made Discover a news and entertainment destination for hundr... Read MoreSnapchat has pioneered new forms of mobile storytelling and made Discover a news and entertainment destination for hundreds of millions of Snapchatters. Learn about the brand safe, hand-curated, award-winning premium content and original programming advertising opportunities.
Speakers
Jeremi Gorman
Vanessa Guthrie
Kenny Mitchell
Peter Naylor
Rachel Richardson
12:41 pm - 12:43 pmTeam WhistlePositivity is something that everybody is looking for, but it’s getting harder and harder to find. At Team Whistle, we... Read MorePositivity is something that everybody is looking for, but it’s getting harder and harder to find. At Team Whistle, we make video content for a world seeking hope: premium, relatable, positive messages that people want to see and keep coming back to—stories they can relate to, about people like them. Learn about Team Whistle’s newest positive and relatable content across our distributed media network—from snackable, interactive social content to long-form docuseries and premium, unscripted original series.
12:45 pm - 1:11 pmCondé NastCondé Nast drives influence everywhere — creating the world’s most influential video content for 1 billion consumer... Read MoreCondé Nast drives influence everywhere — creating the world’s most influential video content for 1 billion consumers on 80 platforms across the globe.
Avid viewers flock to Condé Nast brand channels for entertainment and information in record numbers, all while driving superior performance for our brand partners.
Condé Nast has always led culture and now has more scale than influencers, more influence than TV —everywhere that matters.
Speakers
Roger Lynch
Teal NewLand
Reginald Williams
1:12 pm - 1:22 pmTeam WhistlePositivity is something that everybody is looking for, but it’s getting harder and harder to find. At Team Whistle, we... Read MorePositivity is something that everybody is looking for, but it’s getting harder and harder to find. At Team Whistle, we make video content for a world seeking hope: premium, relatable, positive messages that people want to see and keep coming back to—stories they can relate to, about people like them. Learn about Team Whistle’s newest positive and relatable content across our distributed media network—from snackable, interactive social content to long-form docuseries and premium, unscripted original series.
Speakers
Kevin Chestnut
Austin Mills
1:25 pm - 1:40 pmIAB Research: Video Ad Spend TrendsDuring NewFronts week, IAB is releasing its annual Video Ad Spend study – a survey conducted among buyers and bran... Read MoreDuring NewFronts week, IAB is releasing its annual Video Ad Spend study – a survey conducted among buyers and brands on where they’re placing their bets in terms of video channels, creative formats and emerging trends as well as key issues like the current state of cross-platform video planning, buying and measurement. This year, the study will be putting COVID-19 into context in regards to the impact it had on marketer’s estimated ad spend for this year. Join this session to get a preview of the topline research highlights and hear from agency lead, Jenny Schauer, Media SVP, Head of Video at Digitas, on what she’s seeing in the marketplace right now and what’s ahead for the video marketplace.
Speakers
Eric John
Jenny Schauer
1:43 pm - 1:48 pmFacebookDespite the unprecedented challenges of the COVID-19 lockdown, brands, agencies and creators are rising to the occasion ... Read MoreDespite the unprecedented challenges of the COVID-19 lockdown, brands, agencies and creators are rising to the occasion to engage their audiences in new and unexpected ways. Through @FacebookCurated, learn how constraint is unleashing creativity – including exploring new formats, using LIVE to connect, and finding inspiration from the vibrant community on Facebook and Instagram.
1:50 pm - 1:54 pmEllen DigitalOh, hey there! We have some exciting announcements to share with you! Our 2020 digital programming slate is packed with ... Read MoreOh, hey there! We have some exciting announcements to share with you! Our 2020 digital programming slate is packed with fun and surprises that only ELLEN can deliver! Ellen Digital continues to shine as a powerhouse in the digital space by creating and distributing the #1 most viewed, # 1 most engaging must-see content filled with positivity and heart. Join our live stream event and see for yourself what the buzz is all about!
1:58 pm - 2:00 pmThe Daily Drive: The Rideshare AudienceIn today’s Daily Drive Octopus CEO, Cherian Thomas, describes the demographic and consumer trends associated with ... Read MoreIn today’s Daily Drive Octopus CEO, Cherian Thomas, describes the demographic and consumer trends associated with rideshare passengers, and outlines how the rideshare audience are the ideal consumers advertisers and agencies are trying to incrementally reach.
Speaker
Cherian Thomas
2:22 pm - 2:23 pmCoffee Break with DunkinSend coffee to friends, clients and partners and help Dunkin’ donate to the Joy in Childhood Foundation (joyinchildhoo... Read MoreSend coffee to friends, clients and partners and help Dunkin’ donate to the Joy in Childhood Foundation (joyinchildhoodfoundation.org).
For each gift card purchased on dunkincoffeebreak.com, Dunkin’ Brands will donate $1 to support children in underserved communities, up to $100k.
2:03 pm - 2:22 pmVevoPlease join us for Vevo Homecoming with special guest, international superstar and our friend, Katy Perry! Watch as we c... Read MorePlease join us for Vevo Homecoming with special guest, international superstar and our friend, Katy Perry! Watch as we celebrate the enduring power of music videos, their impact in the world of media and advertising, and their return “home” to the living room. Like the 1 billion people our network reaches monthly, tune in and enjoy the show.
Speakers
Kevin McGurn
Jesse Judelman
Kinsey Tamberrino
2:23 pm - 2:45 pmBarstool SportsBarstool Sports has a massive loyal fanbase and quarantine has not stopped them. Since March, Barstool video views incre... Read MoreBarstool Sports has a massive loyal fanbase and quarantine has not stopped them. Since March, Barstool video views increased 77% across O&O channels, there have been 56K OTT app downloads, and the Barstool Twitch channel has seen a 53% increase in average viewership. Tune-in as Barstool demonstrates how it has remained entertaining throughout a massive shift in consumer behavior, how brand partners have teamed up with the company in new ways to provide value to consumers, and how the media behemoth plans to entertain consumers and elevate partnerships in the Fall.
Speakers
Deirdre Lester
Erika Nardini
Dave Portnoy
2:45 pm - 2:55 pmNewFronts Live: That's A Wrap ShowDid you read about a guy that said he was a better stock trader than Warren Buffett? That’s Dave Portnoy, Founder of B... Read MoreDid you read about a guy that said he was a better stock trader than Warren Buffett? That’s Dave Portnoy, Founder of Barstool Sports. Join us for what is guaranteed to be an unconventional conversation.
Speakers
Dave Portnoy
Scott Rogowsky -
12:00 pm - 12:07 pmNewFronts LiveHelp Scott welcome Molly Wood, a pro at all things consumer tech and the current host of Marketplace Tech on APM. ... Read MoreHelp Scott welcome Molly Wood, a pro at all things consumer tech and the current host of Marketplace Tech on APM.
Speakers
Scott Rogowsky
Molly Wood
12:07 pm - 12:46 pmThe Wall Street Journal | Barron's Group: Confidence within a Rapidly Changing WorldIn our ever-changing world, The Wall Street Journal | Barron’s Group engenders consideration, engagement, and conf... Read MoreIn our ever-changing world, The Wall Street Journal | Barron’s Group engenders consideration, engagement, and confidence amongst the world’s most ambitious people and businesses. Tune in to learn more about WSJ|BG’s new offering – The Exchange – which combines intelligent AdTech, first-party targeting, and native publishing tools in a brand safe and contextual environment. In addition, learn how The Trust, its award-winning brand studio and consultancy, is leveraging its market insights and creative resources to deliver meaningful, high-impact content experiences for brand partners.
Speakers
Mae Cheng
Phillipa Leighton Jones
Matt Murray
Josh Stinchcomb
Suzi Watford
12:47 pm - 1:13 pmVice Media GroupAs a new generation tries to make sense of a world that is changing faster and more dramatically than ever before, tradi... Read MoreAs a new generation tries to make sense of a world that is changing faster and more dramatically than ever before, traditional news media has maintained a tired status quo.
A new approach is needed.
Hear how VICE News is a different kind of news organization – one built from the ground up with a focus on elevating the new voices that are shaping our world.
Speakers
Krishna Andavolu
Jesse Angelo
Marsha Cooke
Subrata De
Nancy Dubuc
Scott Galloway
Paola Ramos
1:14 pm - 1:16 pmFree Lunch Courtesy of IAB and YouTube!The first 500 attendees to sign-up here will receive a free $10 DoorDash gift card, courtesy of IAB and YouTube. First c... Read MoreThe first 500 attendees to sign-up here will receive a free $10 DoorDash gift card, courtesy of IAB and YouTube. First come, first serve.
1:17 pm - 1:26 pmQuantcastThe world has changed. On January 20, the US reported its first case of COVID-19, ushering in an era of stay at home ord... Read MoreThe world has changed. On January 20, the US reported its first case of COVID-19, ushering in an era of stay at home orders and social distancing. Join Quantcast for a real-time look at how the coronavirus pandemic has dramatically overturned previously held truths about consumer behavior and purchasing habits for a wide range of industries.
Speaker
Konrad Feldman
1:28 pm - 1:53 pmForbes: Disruption Redefined: How Innovative CMOs Are Architecting Change In A Transformed WorldCMOs have long carried the weight of not just brand but business growth, working arm-in-arm with C-suite peers to drive ... Read MoreCMOs have long carried the weight of not just brand but business growth, working arm-in-arm with C-suite peers to drive effective shifts in brand engagement. Now more than ever—not merely reacting to but leading change—these marketing chiefs are forging non-traditional pathways and striking new partnerships internally and externally to meet the demands of a new paradigm. In a conversation with Forbes, hear how these pioneering executives are making key decisions, employing influential moves, and taking purposeful action to move business forward.
Speakers
Melissa Grady Dias
Kenny Mitchell
Jenny Rooney
Jessica Sibley
Marisa Thalberg
1:53 pm - 1:55 pmThe Daily Drive: Rideshare MarketingIn today’s Daily Drive Octopus CEO, Cherian Thomas, provides insights into the performance of rideshare marketing ... Read MoreIn today’s Daily Drive Octopus CEO, Cherian Thomas, provides insights into the performance of rideshare marketing and describes some of the features of this emerging marketing channel.
Speaker
Cherian Thomas
1:56 pm - 2:11 pmCMO Interview: 15 Minutes with Brad HiranagaWhich consumer trends is General Mills monitoring today? Tune in as MediaLink’s Michael Kassan discusses America’s ... Read MoreWhich consumer trends is General Mills monitoring today? Tune in as MediaLink’s Michael Kassan discusses America’s “new normal” with General Mills’ Chief Brand Officer in North America.
Speakers
Brad Hiranaga
Michael Kassan
2:11 pm - 2:14 pmCoffee Break with DunkinSend coffee to friends, clients and partners and help Dunkin’ donate to the Joy in Childhood Foundation (joyinchildhoo... Read MoreSend coffee to friends, clients and partners and help Dunkin’ donate to the Joy in Childhood Foundation (joyinchildhoodfoundation.org).
For each gift card purchased on dunkincoffeebreak.com, Dunkin’ Brands will donate $1 to support children in underserved communities, up to $100k.
2:26 pm - 2:51 pmThe State of NewsDon’t miss this panel of experts and journalists as they discuss the state of news gathering and consumption during a ... Read MoreDon’t miss this panel of experts and journalists as they discuss the state of news gathering and consumption during a moment in history fraught with political, economic and human upheaval.
Speakers
Jesse Angelo
Nancy Barnes
Jim Egan
Molly Wood
2:52 pm - 3:03 pmNational Public Radio (NPR)For 50 years, NPR has been honing its craft in sound-rich audio storytelling and attracting loyal audiences across platf... Read MoreFor 50 years, NPR has been honing its craft in sound-rich audio storytelling and attracting loyal audiences across platforms with the #1 and #2 most-listened-to news/talk programs and 8 of the top 20 podcasts in America. Join NPR to understand why trusted, fact-based audio journalism is needed now more than ever before and how brands who sponsor NPR have the opportunity to connect with listeners in a powerful way.
Speakers
Chris Brandt
Gina Garrubbo
Steve Inskeep
Noel King
John Lansing
3:08 pm - 3:18 pmVibenomicsWith 70% of purchase decisions being made in-store, Audio Out-of-Home™ Advertising by Vibenomics provides brands and a... Read MoreWith 70% of purchase decisions being made in-store, Audio Out-of-Home™ Advertising by Vibenomics provides brands and agencies with a unique opportunity to reach targeted audiences directly at the point of sale. Learn more about the new-to-market advertising offering and the value it provides to the industry from executives from DPAA, Dentsu Aegis, 84.51° for Kroger, and Vistar Media.
Speakers
Paul Brenner
Barry Frey
Evan Moody
Cara Pratt
Michael Provenzano
3:21 pm - 3:34 pmAmerican Public MediaAs part of a new category, “audio & news,” join Marketplace host, Kai Ryssdal and SVP & General Mana... Read MoreAs part of a new category, “audio & news,” join Marketplace host, Kai Ryssdal and SVP & General Manager, Deborah Clark, as they share how the largest suite of business news shows in the nation connect with more than 14 million weekly radio listeners, and 11 million monthly podcast listeners to unpack life in the post-COVID economy. The presentation will feature a topical interview and insights on how Marketplace is raising the economic intelligence of Americans through reliable, non-profit journalism during one of the most challenging economic times in recent memory.
Speakers
David Brancaccio
Deborah Clark
Kai Ryssdal
Molly Wood
3:37 pm - 3:48 pmIAB THERE: Go Beyond the Screen with the Power of Digital AudioWith this year being the first year that audio is included in NewFronts, Zoe Soon, VP of Consumer Experience Center at I... Read MoreWith this year being the first year that audio is included in NewFronts, Zoe Soon, VP of Consumer Experience Center at IAB, will be joined by an expert from an audio advertising agency to highlight the growth audio has experienced over the last few years, the opportunity it provides to marketers, and predictions for where it will go in the future.
Speakers
Zoe Soon
Marshall Williams
3:51 pm - 4:21 pmNewFronts Town Hall: Where Do We Go From Here? Race and Inequality in Digital MediaThe tragic killing of George Floyd has ignited a long overdue look at racism from every angle of society. And the lens... Read MoreThe tragic killing of George Floyd has ignited a long overdue look at racism from every angle of society. And the lens on digital media has been no exception. Over the past few weeks, there have been multiple panels and discussions about the racial inequality in our industry. The awareness has been elevated… but how can those of us in digital media take action? What changes can we commit to now? How can we use this terrible moment in our nation’s history to sustain our commitment to racial equality in our industry? How can we hold ourselves accountable?
Please join us in this mission critical conversation led by Monique Nelson, Chair & CEO, UWG
Speakers
Jonathan Hodge
Cavel Khan
Monique Nelson
Lena Wasikowski -
12:00 pm - 12:12 pmNewFronts LiveJoin Scott and today’s exciting co-host, Nora Ali of Cheddar, as they welcome Keith Lusby of Dunkin. From its new DIY ... Read MoreJoin Scott and today’s exciting co-host, Nora Ali of Cheddar, as they welcome Keith Lusby of Dunkin. From its new DIY Donut Kits to its support of this election year’s “Donut Party,” Dunkin is one of today’s most active, of-the-moment brands we’ve welcomed to the NewFronts.
Speakers
Nora Ali
Keith Lusby
Scott Rogowsky
12:13 pm - 12:53 pmVideo For Everyone: Unpacking the Power of YouTubeVideo is playing a central role in the lives of consumers now more than ever. YouTube continues to be the constant sourc... Read MoreVideo is playing a central role in the lives of consumers now more than ever. YouTube continues to be the constant source of inspiration, connection, happiness and empowerment for people. Join YouTube’s CMO Danielle Tiedt and Creator Tarek Ali in conversation as they unpack on why YouTube is the #1 video platform for personalized content. After this conversation, invited guests are encouraged to watch their own personalized Brandcast Delivered upfront video or visit youtube.com/forbrands for more.
The YouTube Brandcast NewFront is by invitation only, please reach out to your YouTube account rep for more information.
Speakers
Danielle Tiedt
Tarek Ali
12:55 pm - 1:09 pmTiVoJoin this talk with TiVo to learn about the new and exciting ways they’re bringing entertainment together to make ... Read MoreJoin this talk with TiVo to learn about the new and exciting ways they’re bringing entertainment together to make it easy for advertisers to target their loyal fans, drive new viewers, and make it easier for consumers to enjoy the content they love. In this conversation, we’ll discuss how marrying CTV/ OTT inventory with linear TV data can greatly impact reach and learn some general video consumption metrics that will help you make better media decisions.
Speaker
Walt Horstman
1:13 pm - 1:21 pmTremor Video: Reaching the Real ‘Modern Family’ has Never Been EasierGiven the stay-at-home orders across the world, people are streaming 85% more TV content in their living rooms, while at... Read MoreGiven the stay-at-home orders across the world, people are streaming 85% more TV content in their living rooms, while at the same time 88% are also using a second-screen device (Nielsen). The “new norm” has undoubtedly presented new challenges, but it has also created opportunities for brands to strategically engage these homebound consumers via Advanced TV solutions. In this presentation, we will uncover actionable consumer insights that will help your brand reach the real modern family.
Speaker
Devin Fallon
1:25 pm - 1:27 pmTasty MinuteBored with your shelter-in-place breakfast? Tasty understands. Check out this recipe and you’ll want this egg sandwich... Read MoreBored with your shelter-in-place breakfast? Tasty understands. Check out this recipe and you’ll want this egg sandwich right now.
Speaker
Inga Lam
1:28 pm - 1:38 pmThe Strategic Audience FiresideHulu is a leader in the development of audience development and targeting and now – with it joining forces with Disney... Read MoreHulu is a leader in the development of audience development and targeting and now – with it joining forces with Disney – can only get stronger on its march to the holy grail of attribution. Tune in to this interesting conversation with one of the research leaders in the business, Julie DeTraglia.
Speaker
Julie DeTraglia
1:39 pm - 1:47 pmTeam WhistlePositivity is something that everybody is looking for, but it’s getting harder and harder to find. At Team Whistle, we... Read MorePositivity is something that everybody is looking for, but it’s getting harder and harder to find. At Team Whistle, we make video content for a world seeking hope: premium, relatable, positive messages that people want to see and keep coming back to—stories they can relate to, about people like them. Learn about Team Whistle’s newest positive and relatable content across our distributed media network—from snackable, interactive social content to long-form docuseries and premium, unscripted original series.
Speakers
Kevin Chestnut
Austin Mills
1:48 pm - 1:59 pmXandrConsumers have more services and devices than ever before and no shortage of content options to choose from. Xandr will ... Read MoreConsumers have more services and devices than ever before and no shortage of content options to choose from. Xandr will share insights on the evolution of viewing behavior as well as industry intelligence for recognizing opportunity in this dynamic ecosystem.
Speaker
Jason Brown
2:01 pm - 2:13 pmGSTV: GSTV and The Moment That Matters -- Now More than EverThe Importance of Real Omnichannel Video in a Post COVID World GSTV explores how engaging consumers in the right conte... Read MoreThe Importance of Real Omnichannel Video in a Post COVID World
GSTV explores how engaging consumers in the right context pays dividends for advertisers looking to enhance the impact of their omnichannel video campaigns. Featuring David Shim, CEO of Foursquare, with insights on the new shopper journey.
Speakers
Jeff Benjamin
Sean McCaffrey
Eric Sherman
David Shim
2:14 pm - 2:15 pmCoffee Break with DunkinSend coffee to friends, clients and partners and help Dunkin’ donate to the Joy in Childhood Foundation (joyinchildhoo... Read MoreSend coffee to friends, clients and partners and help Dunkin’ donate to the Joy in Childhood Foundation (joyinchildhoodfoundation.org).
For each gift card purchased on dunkincoffeebreak.com, Dunkin’ Brands will donate $1 to support children in underserved communities, up to $100k.
2:33 pm - 2:34 pmThe Daily Drive: Rideshare Marketing in the FutureIn today’s Daily Drive Octopus CEO, Cherian Thomas, describes the vision of our autonomous future and how rideshar... Read MoreIn today’s Daily Drive Octopus CEO, Cherian Thomas, describes the vision of our autonomous future and how rideshare marketing will play an even larger part of the consumer journey.
Speaker
Cherian Thomas
-
12:00 pm - 12:20 pmNewFronts LiveGaming is EVERYWHERE. In 2020, there are more than 2.7 billion gamers worldwide. About half play on mobile, they’re yo... Read MoreGaming is EVERYWHERE. In 2020, there are more than 2.7 billion gamers worldwide. About half play on mobile, they’re young and they’re affluent. In other words… they’re your target consumers. Do you know how to reach them? Tune in for a shortened day all about games and the opportunity for brands to make deep and lasting connections with players.
Speakers
Mark Chang
Geoff Keighley
Michele Morrow
Scott Rogowsky
Mike Sepso
12:21 pm - 12:28 pm3BLACKDOTThe first-ever gaming content company to present at NewFronts, 3BLACKDOT owns the intersection of Gaming Culture and Dig... Read MoreThe first-ever gaming content company to present at NewFronts, 3BLACKDOT owns the intersection of Gaming Culture and Digital Entertainment. We’re a global network and content powerhouse with 6B+ monthly views, proprietary distribution, unlimited engagement, and proven monetization tools.
There’s no denying it: gaming is a permanent cornerstone of the greater media landscape. And 3BLACKDOT owns the ecosystem. Join us to explore our exclusive access to this hard-to-reach but uniquely energized consumer base.
Speakers
Reginald Cash
Zennen Clifton
Arif Zahir
Dana Pirkle
Irina Shames
12:30 pm - 12:32 pmCoffee Break with DunkinSend coffee to friends, clients and partners and help Dunkin’ donate to the Joy in Childhood Foundation (joyinchildhoo... Read MoreSend coffee to friends, clients and partners and help Dunkin’ donate to the Joy in Childhood Foundation (joyinchildhoodfoundation.org).
For each gift card purchased on dunkincoffeebreak.com, Dunkin’ Brands will donate $1 to support children in underserved communities, up to $100k.
12:32 pm - 12:47 pmIn-Game Success: Nestle USA & GamingWhether it’s sponsoring a team in the Overwatch League (OWL) or sponsoring pauses in The League of Legends European Ch... Read MoreWhether it’s sponsoring a team in the Overwatch League (OWL) or sponsoring pauses in The League of Legends European Championship, Nestle is leveraging gaming opportunities to create direct connections with consumers. Find out how they’ve done it and what they’ve learned.
Speakers
Gabe Gordon
Douglas Veney
12:48 pm - 12:59 pmIAB THERE: Getting in the Game with EsportsDuring the last NewFronts edition of IAB there, we are joined by experts from Scout Sports and Entertainment (a division... Read MoreDuring the last NewFronts edition of IAB there, we are joined by experts from Scout Sports and Entertainment (a division of Horizon) to do a deep dive into the esports marketplace, the changes the marketplace has experienced as a result of the global pandemic, and what marketers need to know to get in the game. These agency experts will also be sharing a case study that highlights a successful partnership between Burger King and esports organization – FaZe Clan.
Speakers
Nico Amantia
Nina Munoz
Michael Neuman
1:01 pm - 1:54 pmTop to Top Gaming CMO PanelCMO to CMO… Is getting involved with gaming and esports easy? Hard? Expensive? What are you getting into, exactly? Joi... Read MoreCMO to CMO… Is getting involved with gaming and esports easy? Hard? Expensive? What are you getting into, exactly? Join Hershey and Twitch execs as they have an honest conversation about how brands can get involved in an impactful and authentic way.
Speakers
Jill Baskin
David Messinger
1:17 pm - 1:27 pmTru OptikWatch, Listen, Play: Winning the Connected Media Revolution Tru Optik is the most relied upon identity and data platform... Read MoreWatch, Listen, Play: Winning the Connected Media Revolution
Tru Optik is the most relied upon identity and data platform for advanced advertising across the connected media ecosystem (Connected TV, Streaming Audio and Gaming). Learn why in-game advertising may grow faster than CTV and streaming audio did over the next three years, and how Tru Optik’s patented 80+ million home household graph powers scalable, accurate and privacy compliant targeting and measurement across the Watch, Listen, Play connected media revolution.
Speaker
Andre Swanston
1:28 pm - 1:30 pmThe Daily Drive: Games - The Ultimate HookIn today’s Daily Drive Octopus CEO, Cherian Thomas, shows how casual games in a captive and novel setting can hook... Read MoreIn today’s Daily Drive Octopus CEO, Cherian Thomas, shows how casual games in a captive and novel setting can hook consumer attention and help brand messages make the largest possible impact.
Speaker
Cherian Thomas
1:35 pm - 1:55 pmA Woman's GameDid you know that nearly 50% of all gamers are women? Whether it’s the ability to create, build, compete, or just a de... Read MoreDid you know that nearly 50% of all gamers are women? Whether it’s the ability to create, build, compete, or just a desire to win, girls and women are in love with games. Tune in for an intimate conversation among two of the best.
Speakers
Stephanie "missharvey" Harvey
Michele Morrow
Speakers
Speakers
